according to a person familiar with matter
So you are saying that this is only rumors?
I believe it when I see Etrade launching a crypto trading platform.Discussing rumors is kinda pointless to me.
This will have positive impact over the crypto world and over Coinbase,but the behaviour and plans of such big companies could change pretty rapidly,if a price crash occurs.
Well it could be a rumor, but I personally think that they will E*Trade will open it's door for crypto trading. Why? Simply because the money is now flowing to crypto markets and those big trading institution doesn't want to be left out. One of their competitor has step up, Robinhood since last year. So obviously E*trade needs to be competitive and want to take some slice at that moolah.