The piece was so bland IMHO, that it did not hurt nor help btc in anyway...
Seasoned Bitcoiners are pretty demanding, therefore consider most news coverage and/or documentary fragments to be bland or non information, but for average joes this is completely different. Everything related to Bitcoin is new and exciting, and I'm certain that this documentary or whatever you want to call it will do good and even motivate people.
The first time I heard about Bitcoin was through a documentary and I can remember that I got pretty pumped after watching it. If even a slight percentage of the viewers of CBS's 60 minutes end up digging into Bitcoin, that's a massive plus. It means more adoption than we had before the documentary, which we can't complain about, right?