Still this is not really understandable .. what it really means.
People calling IEO projects are going to moon but the reality is only few made profits but all the other were going to hell rather than to moon.This infographic will let the people to understand the things easily than the long paragraphs.
The inforgraphic is very poorly made, there are no detailed information. There are a lot of information left out about other projects which should be there. The guy is trying to ride the agenda that all IEOs are shit but in reality he is shitdataguy.
Maybe IEOs are shitcoinofferings after all but in this case it is just guess from his side nothing else.