No matter how ridiculous a project is if you have enough money you can keep the project alive, this is what's happening in Ripple's case, but I fear it won't last for long
That's really match with the condition on ripple when this coin has no utility usage and the developers are still dumping their money that they got it from the market to make ripple alive. Crypto is about the competition for a project with a good product will be survive no matter what happen with the market.
Look at how many already spent by this company to do so many marketing and cooperation to make the coin seems a healthy coin right now.
Money matters a lot in this case.