Having a good reputation, media outlets are wanting to spotlight a reputable company in positive way, giving free publicity that increases brand awareness.
It is very obvious that if you don't have a good reputation then you'll most likely ot getting any attention kr customers as you have said. That's why here in the forum if a newbie which obviously doesn't have a good reputation as you can see with the rank then he/she won't be able to ask for a loan. You can check it on the board and you'll see that many newbies who are e asking for a loan aren't getting accepted by loaners.