ET CETERA uses blockchain to build a global decentralized digital consumer platf

[ET_CETERA]

The spread of the New Coronary Pneumonia epidemic, the global economy has suffered a huge impact, oil prices have plummeted, and U.S. stocks have melted. The Federal Reserve announced that it will temporarily relax the leverage ratio requirements for large banks and encourage banks to expand credit. In particular, the continued decline in market consumption, coupled with the prolonged interruption of corporate operations, will damage corporate profitability, lead to layoffs, and suppress market confidence. In the Asia-Pacific market, Thailand ’s tourism industry has been hit by a wave of hotel closures, Indonesia needs a Giga Shield to fight against the epidemic, Cambodia has suspended the closure of casinos, and Vietnam has suspended public transport operations. Myanmar has closed its elephant camps. In the European market, Italy, which was the hardest hit by the epidemic, announced the expansion of the blockade. Under the double negative impact, the stock market plummeted by more than 10%, and major stock indexes in Germany, France, Austria, and the United Kingdom fell by about 7%. The most direct impact of the epidemic is on consumer confidence. The United States is the world ’s largest consumer market. Weak demand will directly lead to major export partners such as China, Canada, Mexico, Japan, and Germany being dragged down. In order to better control the epidemic, countries have closed their doors. Banks around the world have issued interest rate cut policies. The closure of various industries may cause 2.5 million people to be unemployed.

     The epidemic has allowed us to change our life's behavior and habits. The time and space of shopping have changed at the same time. From the original shopping to online shopping, from sitting in front of the computer to placing orders on the mobile phone, from having a specific shopping time to generating a desire to buy at any time , Shopping will become more and more similar to a state of anytime, anywhere, on demand. This thing is becoming more and more not a thing. People ’s shopping decisions and consumption pursuits are gradually changing. Specific I want to express it with three senses: trust, participation and authenticity.


Due to the changes in consumer behavior and the impact of the epidemic, the traditional industry is facing a huge test, and the traditional e-commerce model is collapsing.

1. Merchant customers can never settle
2. Merchant traffic costs are getting higher and higher.
3. Platform e-commerce enterprise data monopoly
4. Merchants' commercialized vicious competition
5. Merchant's products are more and more contrary to the real needs of consumers
6. Consumers and businesses are in a game relationship
7. Low consumer loyalty to merchants

ET CETERA's decentralized consumer ecosystem will lead the transformation of traditional industries and perfectly solve the dilemma of traditional e-commerce business models. This is the integration of consumption and blockchain. It solves consumers 'clothing, food, housing and transportation, solves the flow problem of merchants, solves investors' trust and fund security issues, and consumption generates value. Exchange generates profits. The decentralization of e-commerce tends to share benefits, share risks, and everyone is a shareholder. The decentralization model of blockchain + e-commerce is the trend of decentralization. Everyone enjoys autonomy and the distribution of benefits can be reconstructed. The new generation of decentralized consumer ecological platform created by the ET CETERA Group strategy, used to carry all kinds of business applications around the world; to solve the problems of global life consumption, asset conversion and trust of commercial payments, and its DAPP application uses blockchain technology to let Consumers generate value through consumption, and exchange generates profits.

ET CETERA will also create and introduce a mature e-commerce / live broadcast supply chain to enrich the omitted product structure, which will cover clothing, daily chemicals, food, home appliances, health, tourism, insurance, financial management, medical beauty and other multi-level categories. Through the three tokens in the platform ecology, transaction settlement, benefiting all parties through the incentive mechanism, to create a trillion-level decentralized consumer ecosystem.

The core of decentralized e-commerce: community autonomy
In a decentralized world, everyone enjoys autonomy and the distribution of benefits is reconstructed. The design of ET CETERA ’s governance mechanism follows a democratic concept. For the key elements of ETCETERA that are closely related to the interests of all participants, ETCETERA believes that they should have all the power To ETG holders. Every Botton member, namely the owner of ETG, has the right to participate in the voting, use the votes to reach consensus on various elements in ETCETERA, and use the power of consensus to establish the operation mode and future direction of ETCETERA.

The special feature of ET CETERA omitting the group is that it is based on decentralized e-commerce and is based on the needs of consumers, and it is built for consumers and merchants on the premise of not changing the consumer ’s consumption behavior and the merchant ’s operating method A better bridge for ET CETERA to omit the group itself does not sell any products. It is a global centralized consumer system platform. Consumers can also receive gifts when they consume through ET CETERA's decentralized consumer ecosystem. The equal amount of TOKEN is returned, that is, how much ET CETERA can be returned as much as the consumption. When the merchant obtains an effective customer group, it will harvest more effective consumer groups.

ET CETERA omitted group is a prominent eco-builder to provide a decentralized consumption platform for the majority of digital currency enthusiasts, to serve the global production, consumption and trade fields more widely, dock with physical merchants, and circulate it, In order to ensure its value, it will be traded on domestic and international well-known platforms. In the future, ET CETERA will also launch exchanges and public chains to form a complete ecological closed-loop system.

In the future, ET CETERA will use 10 years to cultivate 100,000 leading businesses in the industry of more than 10 billion yuan, share the dividends of the cloud wealth treasures in the world, and share the return of wealth for the establishment of a continuous and permanent source of fixed income. A revolution in the consumer market economy is quietly igniting! It is not only a revolution in Internet technology and business models, but also a revolution in consumer concepts and wealth concepts, but also a progress in thinking and humanity

ET CETERA omitted the group and Rio DeFi Technology Company reached a strategic cooperation to develop an ecosystem based on RIODEFI public chain as the core technology to develop decentralized financial applications. Tailor-made an adaptive digital platform to create a payment system that uses ETG as a stable currency. ET CETERA's creation of a global decentralized payment system will bring a new payment and collection experience to users, merchants, and institutions. It will also become a personal bank for individuals and merchants, and manage digital assets and fiat currency assets in the safest and most efficient way. ETCETEAR has a multinational financial license, and many well-known institutions behind it are deeply involved. It is believed that ET CETERA will soon become Alipay and Paypal in the blockchain era.