I don't know much about this project but I surely heard a lot about its massive price increase; it can be seen as hype or it can be seen as there is something different the team is doing which could entails the type of use case as well as working products they have. Whichever it is that is driving the token price I think the team did played their card well, however what matters is long growth and if the team will be able to maintain such. Lastly irrespective of the massive growth let due diligence be done especially for those who are thinking of holding for long.
Good marketing and good hype, plus a very complex system that looks like in theory it could do well,,, so that is their secret of success, especially because the minimum lock period to earn more IIRC is 366 days or something.
But when the dumping happens,,, I will definitely see what happens.