With the development of the technology and Internet, the amount of digital content which is now being produced is increasing. This means that every user will have a chance to express their individual visions to the world. However, most of the content ecosystems now are centralized platforms depending on advertising for revenue. Therefore, most of the content creators do not have ability to express themselves freely. Moreover, content in centralized platforms has long suffered from unequal revenue distribution and a lack of copyright protection. It is clear we needs a more open and transparent distribution model to protect content creators’ rights, and Empoow can be considered as a potential solution for this problem.
So, what is Empow?
Empow is aiming to change the digital content industry and restore fairness for content creators by basing its decentralized video and content platform on blockchain technology.
The development team wants to empower creators, and give everyone the means to record their lives digitally, maintaining complete ownership and control.
The Empow platform is created to ensure an orderly environment for content producers that is both open and equitable and allows for the delivery, promotion, rights protections and transactions centered around global content production.
Empow ecosystem
The Empow blockchain was specifically tailored to address the needs of the content industry, and it expects to be able to deliver transaction confirmations immediately and at zero cost through its Proof-of-Believability consensus mechanism.
This will make the content platform suitable for the high-frequency interactions common in a content-driven community, such as thumbs-up, commenting, and rewards.
Empow is well on the way to realizing its vision, with the public mainnet expected to launch in first of March, 2020. Real users are already being slowly transitioned to the network to verify the user carrying capacity and ecological reward mechanism of the network.
To be more specific, Empow team wants to help content creators overcome the problems that they face in the current market, and in order to achieve this goal, Empow offers:
1. Peer to peer revenue distribution — a decentralized revenue system should make the content creation value chain more transparent, returning rewards directly to the users;
2. Decentralized traffic distribution — when compensated for their work, users of empow are encouraged to promote towards proper audiences;
3. Trackable copyright transactions — the use of blockchain enables copyright authentication and transactions to be fully trackable;
The way the Empow platform currently functions there are several roles users can adopt, which include content producers, content distributors, bookkeepers, technical developers and social operators. Users can fill more than one role on the platform, and enjoy equal rights for each role and with each node in the network.
Challenges that Empow will need to confront
In the current context, there are many popular centralized platforms for creating content. Need to mention, it is Steemit — a network that shares digital content with a large number of users.
These platforms have existed for a long time and could be very strong competitors. However, in terms of digital content for photos and videos, empow is leading in the number of participants.
Moreover, most of the content creators still accept the hurdles such as unequally distributed revenue or lack of copyright protection. That’s why it will be very challenging for their team to persuade people use their product.
Furthermore, because the regulatory rules for blockchain projects and ICO financing are ambiguous internationally, it will be hard for them to make participants believe in the
potentials of their project.
According to official information, Empow has not had a plan to open crowd sale for the community, they take the time to implement a strategy to attract users to use the platform rather than open tokensale and trading like other projects.
Therefore, the only way to participate in the project is becoming a real content creator, or contributing through content creation with Empow platform.
Conclusion
Empow is a fairly new project, but it has strong backing a big community. We imagine that Empow will be known widely once the mainnet is launched and the project is ready to sign up new users.
There is competition for Empow as well. The best known is likely the STEEM blockchain, which is the oldest blockchain based social network. It has had its own problems, but Empow feels it can avoid those problems through its use of PoB and the credit system within the social network that will ensure users behave in the best interests of the platform.
It’s far too early to know if Empow can be successful, but with the huge potential, it should be able to grow rapidly. Beyond that, it will remain to be seen if the platform is sticky for users, and if it performs as the development team plans.
Here is where you can find out more information about Empow:
Website:
https://empow.io/Empow blockchain explorer:
http://emscan.io/Twitter:
https://twitter.com/EmpowNetworkTelegram:
https://t.me/empowofficialFacebook:
https://www.facebook.com/Empowofficial/
