It was indeed a pioneer but at that time there weren't much competitors, right now there are better alternatives available and I doubt zebpay can reach the heights it once was.
All these so called entrepreneurs really need to experiment with some other ideas rather than the same old cash grabs in the name of adding new tokens and the constant milking from the trading fees. It has been sometime that the ban has been lifted and the space is wide open for something different.
I like the initiative by CoinDCX with their hashtag of #trycrypto. They are also taking some initiative about making people learn about crypto. Although there is already a lot of free material available, i feel this may be more in line with coinbase earn which pays you some pennies to go through introductions on various cryptocurrencies.