Gas prices, why do people pay that much more for a "brand"

[Gallar]

it has become a habit that has been done for a long time, the idea of ​​a good brand must be of quality has been applied for a long time, so not if people are more concerned with the brand than the price, because they think a good brand must be of quality.

although not necessarily.

[BADecker]

Some people simply are talked into believing certain kinds of gas are better.

Some people are procrastinators, or on a trip. They should have bought gas yesterday, or at the last cheap place, but now they don't have a choice. They need it right now, or run out... and the expensive place is the only one available right at the moment.

All the pumps get better gas from the tankers at one time or other. Some people happened to get some better gas at a name brand one time, so they think it is always going to be this way. And they don't think about it any longer, except when they get a noticeably poor tank full.

Some people listen to their spouse or their good buddy.

Some people fill up because of convenience... it's right around the corner from work.

[worldofcoins]

Well, in my opinion, these brands know how to attract people by capturing their minds and through marketing strategies and loyalty programs. Also, better customer experience plays a vital role in this regard. However, fuel remains the same and doesn't impact anything.

[Bananington]

Can someone who does this explain it to me?

Good Branding is the major reason for this. Branding for businesses has some benefits which majorly includes marketing your business to the public in the best way and making your business the top choice for a service or product that they can still get elsewhere. Branding registers your company name in the minds of people and make them willing to pay any amount you decide is appropriate for the service or products you sell knowing that you sell quality. One thing however is that these brands can take advantage of their names after they have made themselves known and begin to sell lesser quality products after a while of selling quality products.