The first thing I want to see in a gambling platform is those benefits so I can determine if this is worthy to give a try and stay for the long-term. Sometimes there are gambling sites that is for short-term, the benefits are limited and there are only a few giveaways. Second thing is, I want to know all the information that a gambler must know before betting.
It's also a factor if they should stay here for the long-term or short-term. KYC is also a factor, some gamblers don't want to provide any information and just want to play anonymously. The last thing is, the certification that proves the legitimacy of the gambling site and its developers, that's another assurance for the users of the platform.
For me rewards and bonuses are factor especially to the newcomers because in that way, a certain gambler can be encourage to play in that certain gambling site if it have unique rewards and bonuses. The another factor for me is the withdrawal of the sites, there are many gambling sites before who have issues in terms of withdrawal so it is really important to consider after all. I also consider the reviews of other gambler whether it is good or it is bad before I deposit my funds there.