Why people are buying when the price is going up and not when it is down

[The cure]

Maybe they prefer to buy when the price is high because they see it as potential and they expect it to increase even more. They don't want to miss the flow of market trend, it's just their strategy to earn more in trading.

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[Danslip]

FOMO lol, we can see the difference between professional traders and newbies here
professional trader if he sees FOMO then he will take advantage of FOMO for scalping so that he can get profit very quickly and when the price starts to dump the price he will wait until it touches the lowest resistance and make long-term trades
that's what i do when trading

The definitions mislead here, the FOMO is to catch the train when it is on the move but the OP talks about jumping on the trading when it is not there. When the price increase a lot and there is no resistance in front of the charts the price will not react anything and smart traders know how to grab this opportunity with buying before the train moves. Other people just join due to inexperience and ignorance, plebs rekt soon in all conditions. The justice in trading is for experienced traders who have an strong mental abilities to accept the loss and move forwards. The useless emotional conditions in trading is harmful and can destroy the total bankroll less than 5 minutes. Revenge trading is perfect example why emotions shouldn't be part of trading process.

[Abiky]

I think people are buying when the price is going up because of hype, fear of missing out or fomo, and trending( want to earn more profit by following the trend) sometimes this is the best strategy to earn more money in short term. Make sure if you bought in high price and the price goes higher, sell it as soon as possible, remember trading is a gamble some are losing and some are winning, and always set stop loss to avoid the massive dump.

Exactly. It'll all about hype than anything else. People believe that they'll be able to multiply their investment in a very short amount of time. This is attributed to human greed, eventually leading towards many undesired losses in a blink of an eye. Buying when prices are going up is usually a decision made by newcomers in the crypto/Blockchain industry. Experienced crypto traders and investors will buy when prices are going down in order to grab huge profits within the next bull market. But the average person is largely focused on getting rich quick due to his/her lack of knowledge of how crypto truly works.

All in all, there may be nothing we can do about this matter, since it's the usual trend of the crypto market. It all depends on a person's perception of crypto than anything else. As long as you play your cards right, you'll be able to avoid many undesired losses in the long run. It takes hard work and perseverance in order to obtain good results in crypto land. By doing your own research about an specific cryptocurrency project, you can decide whenever you'd want to go all in crypto or all the other way around. The market behaves in strange and bizarre ways where prices instantly go all the way to the moon only to go down the drain thereafter. It's like a roller coaster ride. Diversifying your investment into various cryptocurrencies will help protect yourself against market volatility. Ultimately, trading is like gambling due to its extremely unpredictable nature. Just my thoughts

[Chuky92]

I notice that when there the price is going up so many people are joining the train and they also buy because the price is going up and they are going to make a profit, why people are not buying when it is down when the price will eventually go up and they can make a lot of profit. 

The reason why most don't buy when the price is going down is that, they don't know if it will go deeper than their buy price and if it does, will it later go higher than their buy price and give them profit. There are most coins one can buy and it will keep dumping that the buyer might be left with no other choice than to sell at loss.
On the other hand, the reason people buy when the price is going up, even though it's risky is for them to make profit, but this is very risky as the aim might not be achieved.
However, from the two different cases, it all depends on the type of coin. Bitcoin for example dumped during the early days of the pandemic, most people bought and it later went up. Once in a while when the market is favourable, people buy Bitcoin or Ethereum just to take their own profit.
Therefore, the right idea is to buy good coins (Bitcoin etc) when they dump and when the price goes up, you sell and take your profit, if you are not a holder. Lastly, not all coins are worth buying when they go down at the same time, not all coins are worth buying when they go up.

[Sebas.tian]

The answer is, they are not conversant with the happenings in the  world of cryptocurrencies. So many investors or individuals don't care to study a technology before making their investment, they just jump into any wagon. Many thought about Bitcoin as a means to earn quick so they can buy anytime even when the market give a bull trap signal without them knowing. Education is the best anyone can do when talk about a new technology, don't  buy Bitcoin  when it price go upwards with good percentage, always buy in the dip.

[sgenuine]

People tend to buy when the price is going up because they simply panic about getting left behind from the trend. What they forget is that crypto is always having the pump and dump ways. After getting the pump there will be the so-called correction or consolidation stage. So be wise and learn how to do TA, it will help a lot in determining whether it is going up or going down.

This is true. They are trying to be in time to get to the last train. When the price of any coin (not Bitcoin only) is going down, the majority of people think: “Oh, gosh, now I will lose everything”. And they start in panic selling their altcoins. This is the strategy, which really leads to losses.

[abdulodoi]

I guess alot of people are just following trend or as they call it "FOMOing' in. The trick is also buying high and selling low i guess. Whichever way, no loss is incurred if you do not sell when it's down.

[investgarant]

Our brain seeing price movements up or down thinks it will continue, and our greed suggests that the expensive will be more expensive and the cheap will be cheaper. This can work on steady trends when the whole market is going in the same direction, but not local.

[Greatdev]

If people are buying when coins are surging this is an example of total FOMO ( Fear of missing out ), I was caught in this few months back this very year and I lost 2800$ in the process, the coin worth 2$ and I got in at 1.9$, it manages to reach 2.2$ and I thought this is only the beginning, just few hours later it dumped back to 1$, this is just pump and dump project, today this coin worth 0.02$ per coin, I could have got out at 1$ and accept my loss but I thought it would recover later, I end up getting out at 0.06$, FOMO and Greed should be put aside when venturing into crypto

[Abiky]

because not all the coins that we buy when cheap can provide profit. Sometimes you have to wait 1 to 2 years, so people buy when it is trending because they want to get a quick profit, even though the profit is only a little. that's the day trader strategy

This is something that's unavoidable since people usually follow the money. They believe that they'll miss an opportunity of a lifetime to grab massive profits once prices start going all the way to the moon. It's what leads them to buy when prices are going up and sell when prices are going down. You'll notice that people's behavior in the crypto/Blockchain space is truly driven by emotions more than anything else. Cryptocurrency projects that are often "hyped" will gain the most attention in the mainstream world. This results in higher prices within a short amount of time.

Things are even worse nowadays with the "De-Fi" hype. People are buying "De-Fi" tokens like crazy without doing their own research about the project they're investing into. It'll eventually lead to undesired losses in the long run, due to the lack of due diligence from the average person. As I've said before, there's nothing we can do about this since people are always into the next big thing in crypto. If you play your cards right, you'll be able to succeed in this wild and crazy world of crypto. Otherwise, you'll become bankrupt in an instant. In a market where volatility comes first, people will often continue to buy high and sell low. The rest will invest wisely in order to minimize risks as much as possible. Just my thoughts