“Because so much of the world is under-banked, consumers want these services very much,” Mr. Mattatia said.
In Pakistan:
The service, called Easypaisa (100 paisa equal a Pakistani rupee), now has 500,000 active users who sent transactions worth a combined 5.5 billion rupees, or $64.1 million, in the first quarter of this year.
Most were domestic money transfers, which are limited to $120 a transfer. Telenor exacts a fee of as much as 5 percent of the transaction.
http://www.nytimes.com/2010/11/29/business/global/29iht-mobilebanks29.html
