Zlatan Ibrahimovic sueing EA due to using his image on FIFA21

[coupable]

This is quite a misunderstanding for sure and using someones image without their approval is not good at all and Zlatan has a a good reason if he  indeed sue EA in using his image without his approval.

I am not so sure if what is the big reason behind this action as it will not be that big for sure if there are no deep reason aside from using the image of Zlatan as right now there are many players who are ready to support Zlatan, this only means that they understand the situation very well in favor of Zlatan.

I don't think this dispute would settle peacefully. I guess it will extend to all the players EA has used their names/photos...without their permissions. The case is so embarassing for EA and will cost it millions of Dollars. However, what about the campagnies who signed the contract with EA ? They ae somehow also responsible .

[bitbollo]

He is well known for selling over the world is name so it's kind of normal when your image has been linked even with aromatized water or own a major league football team.
In any case it's correct that he decide to protect his interest and business. Anyone could use for a product and even without consent!

[rdbase]

He is well known for selling over the world is name so it's kind of normal when your image has been linked even with aromatized water or own a major league football team.
In any case it's correct that he decide to protect his interest and business. Anyone could use for a product and even without consent!

EA sports have used Messi and his image in their games. So what is the issue all the sudden with Zlatan?
Lionel is far more famous than this guy and probably gets paid alot more than him.
This is probably where the lawsuit comes from, hearing how much he makes and so he can only fight EA sports in this manner, with an all the sudden... wait I didn't allow my image to the game.
I want more money if you are going to continue on with future editions.

[Ucy]

This is a strange one.
Zlatan Ibrahimovic did not agree to using his likeness in EA Fifa21.

If I were working at EA, I'd be tempted to say 'fine, we'll remove you from the game'... and then replace him with a fictional tall, skillful Swede, as close to the real thing as I could legally get away with.
Perhaps call him Zlatan It's-not-him-ovic?

I think they could get away with this, but in a perfect/just world they will likely not get away with it, especially if their intentions is to decieve people/customers into thinking the fictional one is Zlatan Ibrahimovic (the real)

[Salauddin1994]

Yes, zlatan ibrahimovic is suing EA for using his image in FIFA 21 it's completely fake ibrahimovic scored the goal by showing the glass art of all the skeptics he has shown that despite his age the debt has not decreased in the least he still has the power to rule the italian league. And he has written his name during a unique record by scoring a goal ibrahimovic is now one among the players to attain in four different decades.

[Ucy]

Yes, zlatan ibrahimovic is suing EA for using his image in FIFA 21 it's completely fake ibrahimovic scored the goal by showing the glass art of all the skeptics he has shown that despite his age the debt has not decreased in the least he still has the power to rule the italian league. And he has written his name during a unique record by scoring a goal ibrahimovic is now one among the players to attain in four different decades.

You mean the image is completely fake or the suing?
Just had to search for the news on the suing to understand what you are talking about, or whether the story is true. Few sites seem to report it, like this one: https://www.talkesport.com/news/football-legend-zlatan-ibrahimovic-accuses-ea-sports-fifa-of-fraud/

The story there is quite interesting, esp this part:

The project has over 400 players on board and aims at suing gaming, betting and data-processing firms for use of their performance data without permission over the last 6 years in a suit that could be worth millions.

In regards to the "use of their performance data" by companies/firms, I think if the data is on Public domain then people should be able to use them for good reasons. It would be wrong if the data is use wrongly or for selfish reasons though.

[najeeb76]

Recently Zlatan Ibramovic questioned the use of his name and face in the FIFA 21 game and he emphatically invited all players to join in refusing to use the name of a football player without their permission. Even though this game has been released for a very long time, even PES has been using the name of a football player for nearly 20 times. On the one hand PES has a contract and cooperation with FIFA which covers all football players but Zlatan's protests also make sense because he uses his name without permission or it could be that Zlatan wants to get a fee for using his name.

Yes every player deserve respect and gaming companies must get permissions as they are the ones ultimately making loads of $$$$

[devil2man]

in my opinion he is right even if he is not on the cover of the game his fans maybe they will be tempted to buy the game for the presence of the character, for the presence of the name in the game, is a public figure so if they,producers of the game want to use his name and fame must pay him for the rights

[peter0425]

This is a strange one.
Zlatan Ibrahimovic did not agree to using his likeness in EA Fifa21. As I would of thought every professional player had something in their clause that EA sports was able to use their image and likeness in their video game titles.
Now with the front cover it is obvious they needed to get approval to use them to splash as a promotional model so to sell their games. But this is different.

https://www.dexerto.com/fifa/ea-sports-responds-to-zlatan-ibrahimovics-fifa-21-licensing-threats-1469512/

Also many other players are on Zlatan and his agent's side of this legal case.
https://www.dailymail.co.uk/sport/football/article-8990001/Mino-Raiola-reveals-300-players-ready-join-Zlatan-Ibrahimovic-fight-EA-Sports.html

It is Fair that He ask for permission because EA Fifa  is Making money using their character but nothing even asking to Use them?
That's is showing of know request.
Yeah Celebrities are Public figure and you can just copy their faces any time But if you are going to Make Money and Popularity using them and you did not even say something then thats Foul.

[rdbase]

This is interesting.
Probably similar to movie producers  using the "likeness" of real people for the movies. I wonder if that is copyrighted or whether they need permission from their owners to do so. Well, for certain reasons, I don't think I will allow people to do thesame thing with my "likeness" without my permission.
Hopefully, the player is doing that for good/moral reason rather than for money.

What do you mean? Deep fake just like there are some videos of actors who died and they are using their likeness to recreate some scenes from?
I doubt the studio who have done it paid the estate of these actors, living or dead, to use their likeness.
There is some kind of clause in their contracts and they just have their agents take care of the legalities of cases if they arise.

[Wexnident]

Seems like EA wouldn't have much problems here, it's a problem with FIFPro and the team. Just stupidly odd how they're doing the suing only now, they themselves stated how EA was supposedly "milking" money of off their faces for the past few years. Though if FIFPro did indeed just used the faces of the players without their knowledge, then I guess that's their fault. EA would get damaged by this, but not fully. They only talked negotiations with the responsible authorities, and they got approval, that's it.

After Zlatan Ibramovic, now Gareth Bale is also claiming EA used his name and photo without his permission. EA has been paying players time and again to use their real name and photo and they sometime seem to miss doing that leading to such circumstances. EA would probably pays some good money to both these players and the dispute would settle peacefully.

According to the article, Ibrahimovic is only one, there's already quite a lot of players behind him supporting this move. Now if EA was really an ass, they really need to answer to them properly BUT if EA was only one of the parties that got involved accidentally, then FIFPro would be the one to shoulder everything. And really, even if they pay up money now if EA does admit it's their fault, their reputation would fall a notch imo.

[rodrigobitcoin]

He’s certainly a bit of a character isn’t he, Zlatan. Fantastic player but he really is a bit of a douche isn’t he.
Take a look at some of his erm, famous quotes -

www.fourfourtwo.com/amp/features/19-best-zlatan-ibrahimovic-quotes-world-according-manchester-uniteds-new-boy

yeah, just like any other narcissistic athlete, nothing new. the company should know about legalities and them using someone's name without asking the guy is unprofessional on their part. the dude may be a douche but he is still on his rights to sue for using his name without asking him.

Now you have to see if there really is an individual contract for the players. With what Ibra says, the problem is that it has not even been AC Milan that gave the rights to EA. In my opinion, Zlatan is not making this up also because there have been similar cases in the past. Hopefully they will solve this problem quickly, because we are the ones who are feeling guilty here.