Nothing will stop xrp army, they like xrp just because they hope that it will moon and make x10-20. Im not sure that there are a lot of big tech fans of it as technology
They have already achieved that price before, it's ATH was $4 if I'm not mistaken, so investors have already made profit from this project, and if it will dump, some are already that they made money from XRP and happy to transfer to other coins for their investment.
The market is big, one coin down does not make the whole market down.