Coinbase secures eSports partnerships

[mk4]

They are really serious about getting new awareness from young people.

As they should. Catering to the younger people, despite probably them being "bad" customers for now(because most don't have that much money compared to their parents), better get them to know your company right now so they'll be an easier sell sometime in the future. It's a great long-term investment strategy in my opinion.

[javainn]

Esports fans are generally young nerdy(-ish) guys, which is coincidentally can be said about crypto enthusiasts, so it's a pretty smart decision from Coinbase to advertise themselves in this field.

Let's just hope that their new customers will learn about "not your keys - not your coins" and will use Coinbase only for buying and selling BTC, and never for long-term storage.

Coinbase is right to collaborate with esports, because this will make it easier for the global public to recognize coinbase and what is the real coinbase. plus esports always hold international game tournaments, of course, it's faster for Coinbase to be promoted

[Luqman]

eSports has been growing fast in the last few years since it becomes one of the most favorite sports among young people. I am sure Coinbase realizes its potential to develop more in the future. With many young people involves in eSports, it is the chance for Coinbase to promote their service there. As we know that most crypto users are at a young age or young generation, it is the right decision to have a partnership with eSports.

[acroman08]

smart move on their part but not that surprising, but just like gambling casino I assumed other companies(such as coinbaise and etc..) would and expand their market and try to appeal to the younger generation by connecting themselves to it which has a predominantly young audience or people who grew up knowing/familiar with new technology. now I only wonder which company is going to do it next.

[Kittygalore]

eSports has been growing fast in the last few years since it becomes one of the most favorite sports among young people. I am sure Coinbase realizes its potential to develop more in the future. With many young people involves in eSports, it is the chance for Coinbase to promote their service there. As we know that most crypto users are at a young age or young generation, it is the right decision to have a partnership with eSports.

It isn't growing fast, it just keeps getting bigger and bigger, remember that the International 9 is considered the biggest eSports tournament in the planet for almost 2 years now, I would say that the game that has eSports is increasing with more competitive scenes in almost any game imaginable, I would say that they are getting recognition from the mainstream.

[harapan]

That's a really cool move from coinbase team to start getting their service out there through alternative platforms like eSports. The good thing here is that eSports has a very huge audience that would instesd like andget hooked to whatever coinbase offers to them about Bitcoin and cryptocurrencies. Looks like coinbase is all out to become a determing force in the space. Big ups to the team.

[kpierce77]

Huge fan of rtz here. Of course this is a very good move considering that recently their Dota 2 division has also just become the runer up of Singapore Major (they choked in the grand final, lol). previously there were also large teams that joined crypto such as OG Esport. But because EG is a team from NA. then this partnership is even better, because both of them have a more specific target market, besides that in my opinion this is also a very good partnership that has an impact on the world of esports in the future.

[wiss19]

Coinbase are so damn serious this year to push their platform and that’s very nice. They have really been doing enough and they have mostly been in the news more than other exchanges and platforms that has to do with cryptocurrency.

I am expecting this kind of energy from every other platform, if they are all going to be pushing like this, it is going to help the community and we are definitely going to have more and more people joining the community and investing their money which will also help the community to be growing and also lead to more increase in the price bitcoin and other cryptocurrencies there are in the market.

[Silberman]

I was watching a Counter Strike (a multiplayer video game) professional match today and i saw a small Coinbase ad right in the middle of the match. Went to google to see what's up with that and wouldn't you know it, Coinbase are one of the main sponsors of this event + i also found out they've started a sponsorship with a popular esport team called Evil Geniuses


Thoughts? pretty cool to see a big crypto company like Coinbase recognizing the value of esports events and the huge market behind it whcih has tons of potential customers as cryptocurrencies are very popular in the esports world

This is a very smart move by Coinbase many are not recognizing that esports are going to get huge during the next years and decades, and while some may think otherwise it is easy to see why they are wrong, people enjoy seeing others playing games this is why we have the sports industry in which adult people get paid millions to play a kids game and in that regard esports are the same with the difference that instead of seeing some adults chasing a ball now we see young people engaging in all kind of video games that are more impressive to the viewer than what many regular sports offer.

[tabas]

Nice. Coinbase is expanding its popularity throughout the esports community and that's why we have the sportsbooks that have esports game and they can be used to it.
But I think if Coinbase is having a partnership with esports, they probably have thought of gambling because it's the most common thing that can be related to cryptocurrencies for esports whilst, they have a rule about prohibiting transfers from gambling sites.

[goldade]

This is a very interesting piece of news. Not only is Coinbase increasing its popularity, this will also help the adoption of crypto in the mainstream world.
With companies like this adopting crypto, it sends a message to he world. It tells them that crypto isn't bad like many have perceived it to be. It tells them that they bitcoin and other cryptocurrencies are actually made to give freedom to the people and they have so many benefits.
I wouldn't be surprised if other companies follow in the footsteps of Coinbase

[Nightz]

I believe we will not only see them in eSports but also in real life sports all over the place. Cryptocurrencies are a hot topic and visibility is worth a lot to them for the onboarding of new and especially young customers. I can easily see them on the front side of a soccer jersey in various soccer leagues. They are sitting on a huge pile of cash ready to be invested in promotion and sponsoring.

Well, that is a given thing to happen because they are a public company and they have to do everything that they can to be known to the public, I do love that they are advertising in eSports but my problem is that I don't like that they are partnered with Evil Geniuses because there are more teams that are far better than EG like OG but maybe the reason is that they are an NA team.

Normal sports as well as eSports are both the perfect because the audience is relatively young in particular for esports and those are the people that Coinbase wants to target with their advertising campaigns.

[pugman]

Very fucking cool. As someone who loves eSports, damn this gives me a smile. Who knows, maybe binance will sponsor a CDL team in the future.

A similar story would be the CashApp PayDay, where CashApp x 100 Thieves hosted the biggest UNO tournament, where the winner(CourageJD) won 100k USD in bitcoin in his cashapp wallet^[1]. Gaming x Crypto is evolvingggg, and I am all for it.

Right now, the gaming scene is soo into crypto, its heartwarming. I witnessed so many eSports pros talking about crypto, doing a proper research on their investments and what not.

I so badly want the eSports world and crypto world to collide regularly, not just in terms of partnership.
^[1] Source: https://www.dexerto.com/entertainment/how-to-watch-100-thieves-cashapp-pay-day-stream-1555437/