For listing, it is important on which exchange the listing is carried out, it is necessary that the exchange has good liquidity.
The most important thing is to continue developing the project during the market decline in order to save its users and increase the liquidity of the platform.
Now there is a lot of competition in the crypto-currency market, so it is important to develop the project, even if the market falls, so that with the subsequent growth of the market, it will have more competitive advantages.