The times when they were innovative are long past.
Apple were never great innovators.
Apple's strength is not fundamental research. Its strength is design, ergonomics and taking known innovations to the masses.
I've seen a few truly jaw dropping innovations come out of Google and IBM, for example this:https://researcher.ibm.com/researcher/view_page.php?id=2661
Apple's "innovations" are pretty humdrum and banal in comparison, like "let's just put one button on a smartphone instead of 4".
Aye, we could build a list a mile long of companies more innovative than Apple. Kodak, Samsung, et al. But, for sheer market clout, they would certainly be at the top of that list.
I keep neglecting the original point here to this thread. That slogan is an excellent discriptor of Bitcoin. We'd need to come up with our own, similarly quantifying "Think" type verb to kick start it.
Gonna need more coffee for that.... *sips and ponders*