The beer company seems to be taking another step into the crypto and blockchain space with these latest buys.
https://cointelegraph.com/news/budweiser-uses-120k-to-purchase-fan-art-nft-and-beer-eth-domainBudweiser, a subsidiary of Anheuser-Busch InBev, appears to have unofficially sanctioned a piece of nonfungible token, or NFT, art after purchasing it for use on its Twitter profile.
According to records from the OpenSea marketplace, the beer producer purchased a Budweiser-branded rocketship NFT on Aug. 24 for 8 Ether (ETH), or roughly $25,704. The company used the “Life of the Party” image, featuring three beer cans making up the body of a rocketship, for its official Twitter profile picture. At the time of publication, Budweiser’s 224,900 followers can still view the image.
Acknowledging the NFT’s creator, Tom Sachs, with a retweet, Budweiser seems to be taking another step into the crypto and blockchain space with this latest purchase. On Aug. 11, the company also bought the domain name Beer.eth through Ethereum Name Service on OpenSea for 30 ETH, or more than $96,000 at the time of publication.
Different beer companies operating under Anheuser-Busch InBev have been entering the digital space. In June, the U.K. arm of pilsner beer brand Stella Artois released a series of branded skin NFTs to be used on horses in the digital racing game Zed Run. Last year, Anheuser-Busch InBev piloted a platform allowing customers to track the supply network of their beers on the blockchain.
It's a good news now as some of the recognized industries like Budweiser are also interested in crypto, not only that but also make a purchase on etherum NFT art for it's usage on their Twitter page, though the act was sanctioned but the impact will remain on a good footage, they understand crypto is what is trending and needee how to canvas the teaming populace on the media with such an interesting step of action, it may sound stupid by the company but the message
