...but rather the contrary?
The thing is, most times a bad market affects all coins no matter whatever news the coin in particular might have or development going on, because people and emotion is something you can't control. So recently the market hasn't been in a good shape in fact the Bitcoin price dump few days ago was something else as it was fast , so that and many other fud made most people to exit the market, and when I refer to market, I mean ADA as well.
Also, with ADA having an upcoming development, many people might try to fud it, in order to bring down the price and then jump in to benefit as well, hence the reason it is good to know or have a good sense of investing in a coin such that you will be clam when the market is not in a good shape while keeping your focus long term or short term as the case may be.