Did anyone watched the new song of Charlie Puth. The song name is Light switch he created a hype about this song using tik tok before releasing it on YouTube. A great way to market a song in today's era. At the end of the song video he makes a purchase us $100 worth of Bitcoin. With 18.8M subscriber and more than 3.8M views in just 24 hours. It was indeed a smart marketing strategy for Coinbase. Not to forget they also promoted Bitcoin.
Video link -
https://youtu.be/WFsAon_TWPQCoinbase advertisement starts at 2:03 and ends 2:07