as people who are not aware of crypto might be curious, and they would never think it's a scam since LA Lakers promoted them.
I wouldn't be so sure about that! Imagine what a newcomer investor would think after seeing drastic reductions in value, for some of their investments.
I saw the announcement earlier and it surprise me because of all the names, they focus on crypto as if it will gonna be the next big thing in the next decades to come and it will be since we see these companies adopting the crypto industry one after another.
They didn't focus on any name or brand, but rather on who's willing to pay the most amount
[in the shortest time] for the naming rights of their arena.