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Author Topic: [ANN] ANUUTECH - Bringing unprecedented expertise in Data Integrity & Security  (Read 1031 times)
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February 11, 2022, 12:13:35 PM
Last edit: September 26, 2022, 12:57:37 PM by AnuuTech
 #1

We are happy to introduce you to AnuuTech Ltd.

AnuuTech is a layer 1 distributed ledger platform allowing dApps programmed in any language to utilize its network. Our modular approach optimizes technologies best-of-breed building blocks as part of our overall solution.

What problem does AnuuTech solve?

AnuuTech aims to solve the problems that traditional blockchain technologies face today. Our goal is to solve security, scalability, decentralization, regulation, and applicability while developing technology meeting regulatory requirements to facilitate secure business transactions. The efficiency of these secure transactions will aid different industries such as healthcare, supply chain, IoT, finance, etc. to grow using our platform. Our solutions can be used for use cases in NFT's, Metaverse and Defi.

How does AnuuTech solve this problem?

AnuuTech’s decentralized 3-tiered node network has a modular design. Each module can operate independently. A transaction offered to the AnuuTech network can be secured using different trust levels, matching the tier levels in AnuuTech’s node infrastructure. Transactions need to be accepted by the receiver to be complete. Until such time, incomplete transactions can be canceled (reversed) by the sender. The receiver determines what level of trust is sufficient to accept a transaction. Depending on the existing trust between the sender and receiver, a layer 3 entry may be sufficient for some receivers while others may want the transaction to cycle through all the verification layers.

AnuuTech's innovative collection layer provides API interfaces that are code agnostic. Users of our network's infrastructure can use the open JSON standard format with its payloads to build their solutions on our platform. Every input is valid. Our unique Proof of Hash consensus does not differentiate between transactions like a coin, a document, or a picture of your favorite pet. It will create the hash and provide proof of integrity.

Scalability

The AnuuTech platform is developed to enable the end-user to decide which level of security they need during the transaction. Depending on the user's needs, AnuuTech can scale up or down to different consensus speeds and prices per transaction by using interchangeable encryption and trust levels. AnuuTech network is faster than other networks because it keeps dedicated connection tunnels open between entities/nodes. The AnuuTech network, based on the type of transaction or the payload, utilizes PARLEY communication language, enabling itself, with the help of the open tunnels, to determine optimized routing for each transaction. A legacy Blockchain network takes the shortened route, AnuuTech’s networks assure the most efficient route is always taken.

Compliance

The AnuuTech platform is designed with business transactions in mind. A user’s identity is key throughout the AnuuTech ID system. Zero-knowledge proof, integrated into the network protocol, is made possible by AnuuTech ID. AnuuTech ID contains information about a user, such as its geographical location, hardware, KYC information, tunnel encryption keys for its neighbor node VPN tunnel, and location within the virtual layers the entity resides. Verification can be done in different tiers, making it possible to accept a user's transactions based on regulations.

Investment options

We are introducing you AnuuTech as a way of inviting you to join our seed round. Please start your journey through our white paper and investor deck. We invite you to browse our website at https://www.anuutech.com

Direct resources:

- AnuuTech Investor Deck https://www.anuutech.com/files/AnuuTech_Investor_Deck.pdf
- AnuuTech White Paper https://www.anuutech.com/files/AnuuTech_Whitepaper.pdf

Updates will also be posted on these socials:

Telegram https://t.me/AnuuTech
Subreddit https://www.reddit.com/r/AnuuTech_Official/
Twitter https://twitter.com/AnuuTech

Contact Us: contact@anuutech.com

The AnuuTech Team.
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March 04, 2022, 08:14:37 PM
Last edit: September 26, 2022, 12:57:52 PM by AnuuTech
 #2

The Human Side of PoH

Proof of Hash is the first building block of AnuuTech Ltd. The future of AnuuTech holds a fully worked out layer 1 network. We are starting with a piece of technology, PoH, that we believe has a place within the current market.

What PoH does is simple, protecting the integrity of data. It is unique in how it does so. There are two essential things you need to know about Proof of Hash. First of all, the primary purpose of PoH is that it’s a technology that provides integrity protection of your input. It takes your input information and, through several steps, creates a master hash in which the original state of your input resides. That means we have one master hash that applications will consult to check if something hasn’t been tampered with.

The second one is that Proof of Hash doesn’t care what you feed it. If it’s a document, an image, a transaction, an NFT, weblink … the type of input doesn’t matter. The process of PoH includes several validation transactions through different node layers and security checks, making it safe and invulnerable to attacks. Every step is documented in our technical whitepapers.

Using PoH as integration in businesses all over the world has significant advantages. You can, for example, integrate PoH into your NFT chain, protecting the ownership of every NFT even when a wallet gets hacked. Online notaries can use PoH to prove the legitimacy of the deed of a house, for example, and make the entire process of buying a property a virtual occasion. A company could integrate PoH into their emailing system for the security of their customers and employees. Emails with links can be PoH protected, meaning people can click the link without having to worry about it being tampered with or it is a phishing link. Outsiders can’t pose themselves as the CEO asking for something from the employees because an email is also a valid input for our PoH system. PoH brings an extra layer of possibilities into your business.

In short, PoH is an external process providing enhanced security and operability for your system, enabling expansions and opportunities to make your company grow by protecting the integrity of your data.

“A world of possibilities awaits you."

On our website, https://www.anuutech.com/, we have five technical papers describing what AnuuTech is all about. Please read this non-technical description of some of the content of one of the documents, https://www.anuutech.com/files/AnuuTech_PoH.pdf.

--

Please note that we are currently deep in our Seed phase and are actively looking for investors. Interested parties should contact us through our website application form
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March 11, 2022, 09:57:00 AM
Last edit: September 26, 2022, 12:58:56 PM by AnuuTech
 #3

Proof of Hash consensus - what does AnuuTech's PoH stand for?

Proof of Hash is a network consensus protocol that provides trustable unalterable proof of the existence of a data subset at a given moment in time. The PoH consensus protocol offers proof of the integrity of any data.

PoH relies on a network of trusted nodes executing the consensus protocol. In the AnuuTech network, the nodes are divided into three different levels, each responsible for a part of the consensus protocol.

• In the AnuuTech network, the third level of nodes in the collection layer, users that want to use the PoH service will interact with the nodes on this layer.

• The second level of nodes is in the aggregation layer, where all the data collected by the third layer compresses into smaller packages. This layer also serves as a barrier between the third layer, which is accessible by the network users and the first layer, where eventual consensus is reached. That will help prevent network users from interfering with the consensus process.

• In the first layer, the nodes will reach a consensus on the data collected by the third layer and aggregated by the second layer, and the result of the consensus will be made available for the rest of the network.

As described in our White Paper (https://www.anuutech.com/files/AnuuTech_Whitepaper.pdf) AnuuTech is a next-generation distributed ledger platform that allows dApps to be programmed in any language.
Whereas standard blockchain environments are susceptible to centralization vulnerabilities, AnuuTech rectifies these limitations with its decentralized network of 3-tier nodes.

AnuuTech's most radical notion is that not everything needs to occur on-chain. Whereas data storage, protection, and validation are achieved on-chain in a classic blockchain, AnuuTech disaggregates these components into three separate off-chain processes.

Proof of Hash consensus algorithm can serve as the basis for a decentralized data integrity protection service. Anyone seeking to protect their data can use this service (provided they conform to the requirements set out by the node network).

The network's nodes (which ensure data integrity) do not require specialized hardware. AnuuTech recommends an x64 platform with a 2Ghz processor, 2Gb of RAM and 10Gb of disk space as the minimum for a node.

AnuuTech platform will allow third-party developers to access its core modules as a means of creating external (server-side) modules - and in whatever programming language they choose. Our functional layers make scalability infinite. AnuuTech Network brings a new dimension to traditional networks. Its layered structures, dynamic gateways, trusted connections and network consensus optimize the network's communication, security and speed. AnuuTech is the next generation of networks.

Performance

Fast and secure transactions on PoH are more than possible. The technology achieves its speed by upscaling the number of nodes utilized by private chains.
In preliminary tests, using a limited number of nodes, AnuuTech reached a transaction speed of 12,000 tps. For its testnet, AnuuTech is targeting 50,000 tps.

Proof of Concept

We are well underway to complete our Proof of Concept delivery and target this priority within six months. Our proof of concept is an App called ANUU. To validate the technology of PoH, AnuuTech developers are building the ANUU App with Crypto wallets, a Secure Chat, and a Game Section. We aim to have the ANUU App available in stores within six months.

Roadmap

The AnuuTech Roadmap outlines the order of several deliverables. We will do a complete analysis of those and their timelines once the seed round is completed. As per the Roadmap, we have completed five technical documents outlining our technology and have finalized AnuuTech's Ltd. Registration. We are currently in the middle of the seed investor round. Our immediate next steps will be completing our Proof of Concept and starting a peer-to-peer technology review.

Token economics / Token Sale

Our website has two pages dedicated to AnuuTech's Tokenomics and the sale of our Token, Akey. Leading to our Token Generating Event, the information on both pages is a very transparent view of the number of tokens dedicated to and the funds expected to be raised through the various fundraising rounds.

In Conclusion

We are fast approaching the end of our Seed round. To Invest in us and to grow with us, please visit our website (www.anuutech.com) and complete the Seed Round sign up form.

--

Join our Socials and belong to the ever-expanding AnuuTech enthusiasts.

Telegram: https://t.me/AnuuTech
Reddit: https://www.reddit.com/r/AnuuTech_Official
Twitter: https://twitter.com/AnuuTech

—————————————————————————————————————————————————————————————————————————

We are also happy to announce that we are now listed on Cryptoverse. Have a look at their discord here: https://discord.gg/jvt8ZTfX9r

—————————————————————————————————————————————————————————————————————————
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March 18, 2022, 01:44:02 PM
Last edit: September 26, 2022, 12:59:13 PM by AnuuTech
 #4

AnuuTech Network & ID, what's in it for me?

We use networks every day, whether it is the internet to Google what's happening globally, your company's internet work to see what's happening with the current projects, or the Facebook network to show off your latest culinary experience. Networks with different kinds of data are a part of our daily lives.

Networks have been around for a very long time and have adapted to the needs of the modern world. Speed, security and scalability are three significant factors that network technologies need to excel in, in line with serving the kind of network required. Is it a network to share files with others, is it a network that needs to handle a ton of small requests, a network focused on security networks that need to keep up with the needs of companies and customers.

Networks as we know them to initiate connections for every needed transaction. Suppose someone, for example, sends a file from their computer to their friend's computer. The computer will connect multiple nodes based on geographical location and internet service provider. After a series of handshakes and checks, the file is sent, and the connection is closed.

We at AnuuTech are building a network based on trust.

We use the AnuuTechID technology to build trusted connections between our nodes that no longer need rebuilding every time before they are available. Every node connects through its neighbor. Those connections are encrypted with the algorithm of choice. The connections are monitored, encrypted and ready to go.

On top of that, we are working with layers and groups. The layers are built into the technology for security, meaning that if there is an attack and several nodes get compromised, they will be on different layers, and our consensus will block the attack. For more sensitive applications, these layers also enable us to have layers with higher encryption algorithms, making it possible to perform maintenance without shutting down the entire network. Next to that, we will also be using node groups. Like everything in our network, these groups will also carry an AnuuTechID, enabling us to send commands or data to a group where the first available node can pick them up and handle them or transfer them to another layer. For the techies out there, gateways, which often are the network's bottlenecks, are groups on our network, making them scale way better for more extensive purposes.

The AnuuTechID we have mentioned a couple of times is comparable to IP addresses as we know them but have also been re-designed to hold other information such as KYC, encryption keys, node neighbor information, hardware information etc.

They are the IP addresses Version 2 of today, and we firmly believe every network will eventually adopt them.

Invest in us. Grow with us.

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Join our Socials and belong to the ever-expanding AnuuTech enthusiasts.

Telegram: https://t.me/AnuuTech
Reddit: https://www.reddit.com/r/AnuuTech_Official
Twitter: https://twitter.com/AnuuTech
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March 25, 2022, 11:38:01 AM
Last edit: September 26, 2022, 12:59:42 PM by AnuuTech
 #5

AnuuTech Private Chains, a new point of view.

At AnuuTech, we use Proof of Hash and our network technology to apply our AnuuTech Private Chains technology.

In a classic blockchain network, nodes or wallets verify the transactions that go through the network. Depending on the number of nodes and the number of transactions, this can take a long time, and network transaction fees can go up.

We at AnuuTech took a step back and re-evaluated the blockchain technology. By letting the end-user verify the transactions instead of nodes, transactions can be transmitted almost instantly.
• If, for example, you transfer coins between your own wallets, or you receive coins from someone you trust, you can accept the coins as they come in, which makes the transaction next to instant.
• If you receive coins in your wallet, it’s up to you to choose how far back into the chain you want to check the integrity of these coins.

The name, Private Chains originated from the way we use the blockchain. Every address gets its own chain with data only relevant to the coins it holds. When a transaction occurs, a virtual knot connects 2 chains to share the info pertinent to the transaction. This eliminates the need to sync large amounts of data for each user, making it energy and work efficient and ready for modern-day use.

Because the coins are only transferred when the end-user accepts them, a transaction can be cancelled, which is unique in the crypto world. It makes the technology much more user-friendly. There is no more fear of losing coins when you mistype a character or hit that enter key a little too early.

AnuuTech Private Chains is the next step into blockchain adoption. A technology that is understandable for the people out there, with flexibility for different kinds of implementations and energy-efficient.

Use Cases

By resolving the blockchain trilemma (security, scalability, and decentralization), AnuuTech Ltd. provides limitless possibilities in terms of use cases. It does not store, validate, or protect data in the same location. Instead, it fully decentralizes these components. The result is a platform that overcomes current blockchain limitations.

Legal Forms and Documents, Finance, Gaming, Healthcare, Voting, and Supply Chain, companies of any size will be able to create and host decentralized applications (dApps) on our platform. Since AnuuTech is code-agnostic, they’ll be able to host dApps in any programming language. This capability extends to smart contracts as well. Companies are better positioned to meet their customers’ needs with so much flexibility.

Roadmap

The AnuuTech Roadmap outlines the order of several deliverables. We will do a complete analysis of those and their timelines once the seed round is completed. As per the Roadmap, we have completed five technical documents outlining our technology and have finalized AnuuTech's Ltd. Registration. We are currently in the middle of the seed investor round. Our immediate next steps will be completing our Proof of Concept and starting a peer-to-peer technology review.

Invest in us. Grow with us.

–-

Join our Socials and belong to the ever-expanding AnuuTech enthusiasts.

Telegram: https://t.me/AnuuTech
Reddit: https://www.reddit.com/r/AnuuTech_Official
Twitter: https://twitter.com/AnuuTech
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April 01, 2022, 07:24:55 AM
Last edit: September 26, 2022, 12:59:57 PM by AnuuTech
 #6

Our website now boasts 3 tech documents for the non-tech-savvy!

Please visit www.anuutech.com and download the simplified explanations of AnuuTech PoH, AnuuTech Network / ID and AnuuTech Private Chains or follow the links below.

https://www.anuutech.com/files/AnuuTech_PoH_Simplified.pdf

https://www.anuutech.com/files/AnuuTech_ID_Simplified.pdf

https://www.anuutech.com/files/AnuuTech_Private_Chains_Simplified.pdf



We are progressing towards our goal of a public launch of our company.


Invest in us. Grow with us.

–-

Join our Socials and belong to the ever-expanding AnuuTech enthusiasts.

Telegram: https://t.me/AnuuTech
Reddit: https://www.reddit.com/r/AnuuTech_Official
Twitter: https://twitter.com/AnuuTech
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April 15, 2022, 09:21:11 AM
Last edit: September 26, 2022, 01:01:34 PM by AnuuTech
 #7

The marketing concepts behind the AnuuTech™ project: a complete overview

PART 1

Executive Summary
This document describes AnuuTech Ltd., an IT company specialising in the areas of data integrity and data security. It will demonstrate the potential of AnuuTech's new technology and the opportunity to expand and invest in the data integrity and security market, a multi-billion dollar industry.


Mission
Our unique selling proposition (USP) involves the exclusive consensus protocol we have created called Proof of Hash (PoH). Along with the other tech parts that complement it, being the AnuuTech Network, the AnuuTech ID and the private chains, we are sure that our product is unique and that there is no comparison in the market.

By combining cryptographic agility along with our unique PoH technology, AnuuTech project aims to offer a safe, fast, and extremely reliable service to anyone seeking to protect their data. In detail we guarantee security for every type of data - regardless of whether the data has to be transmitted or stored.


Market Opportunity at a glance
We help our customers, both private and business, to protect their data and ensure that the data remains protected under any conditions and/or circumstances.

AnuuTech excels at using the highest integrity protocols and safety standards resulting from our new technology. Specifically, this means: Our technology either mitigates the lack of solutions other projects have shown, or fills in the gaps of their partial solutions when it comes to data security / data integrity problems.

This way we care about the prevailing trends (late 2021) as far as data security is concerned including:
• The expanding cyber-attack surface (remote work, IoT supply chain),
• Ransomware as a cyber weapon of choice,
• Threats to critical infrastructure via ICS, OT/IT cyber-threat convergence.


With this solution we are addressing a market size of USD 19 billion (2021 review), estimated to reach USD 54.23 billion by 2027. An annual growth rate sustained for many years at almost 18% makes it one of the most distinctive areas within IT. Within that total, the global data backup and recovery market is predicted to be worth as much as $15.2 billion by 2027. The North American and Europe markets combined comprise the bulk of the global market.


Vision
Our goal is to offer the best innovation in terms of decentralisation, scalability and safety worldwide. By providing unique expertise in data integrity and data security globally, AnuuTech aims to become the leading authority, trusted expert and information provider in those fields.

Our technology and services have a positive impact on our customers’ everyday work and their business processes - they no longer have to worry about the security of their data.
By offering a top-quality blockchain product, AnuuTech aims to rank among the leading blockchain enterprises and the leading cryptocurrency projects in the world during the next five years.

(to be continued...)
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April 22, 2022, 08:41:12 AM
Last edit: September 26, 2022, 01:02:17 PM by AnuuTech
 #8

The marketing concepts behind the AnuuTech™ project: a complete overview

PART 2

Company
AnuuTech is a new start-up project in the blockchain industry. It was envisioned in the mind of its founders during late 2021 and developed since.

It is currently in the Seed round selling phase aiming to gather USDT 300,000. This will enable us to conclude developing our PoH consensus algorithm and also finish our Proof of Concept, ANUU. We are more than confident that by the time we conclude the Seed round selling phase, six months will be enough time to finalise the development of both PoH and PoC. This will lead us to the Private round 1 selling phase.


Who we are
We are a professional team of experts, passionate about turning the potential of blockchain technology into value for our customers.

Our multicultural, talented team consists of people with experience in development and/or network architecture, blockchain technology, marketing and sales, project management and writing. They have long, proven careers in their respective fields and have been in the blockchain industry for well over six years.


Where we are
AnuuTech Ltd. is a registered company in the British Virgin Islands under the BVI Business Companies Act of 2004. All the requirements of the Act in respect of the incorporation have been met.

We are headquartered in the Netherlands. This is where most of the development work takes place in our offices.

(to be continued...)
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April 29, 2022, 11:46:46 AM
Last edit: September 26, 2022, 01:02:53 PM by AnuuTech
 #9

The marketing concepts behind the AnuuTech™ project: a complete overview

PART 3

Products and Services
AnuuTech is developing an ecosystem that addresses today's data security and data integrity issues worldwide. We offer a secure user/provider network that logs and verifies every cryptocurrency and blockchain data transaction through our fully interoperable ecosystem. As a result, integrated decentralized applications (or external projects) running on our nodes can provide and consume services from each other.

AnuuTech combines four components seamlessly:

• Private Chains; allowing each user to create their chain.
• Proof of Hash (PoH) is our algorithm and PoC; decentralized data integrity protector service running on our node network.
• AnuuTech Network; configured to optimize communication security and speed by incorporating layered structures, trusted connections, and a dynamic gateway.
• AnuuTech ID; our identifier protocol that facilitates this layered network, identifies entities within a network.

Unique Selling Proposition
Our developed Proof of Hash consensus algorithm and its complimentary tech parts that are yet to be developed, namely, the AnuuTech Network, the AnuuTech ID and the private chains, comprise our unique selling proposition.

AnuuTech’s unique approach to blockchain technology enables users to make use of the advantages of the disaggregation of on-chain and off-chain data.
To make setting up a transaction easy AnuuTech provides code agnostics, meaning that everybody can code in our ecosystem, no matter what coding language they use or how experienced they are. This is a technology for everyone to use. Our technology can integrate several existing technologies (hardware, blockchains, etc.), thus elevating their functionality and security in the process.

Our theoretical model is discussed in detail throughout our White Paper and the technology documentation found on the website. We are a good way through developing our PoC. Once the Seed round has ended, completing and delivering this PoC is a priority and a prerequisite of moving into the private rounds.

(to be continued...)
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May 06, 2022, 06:39:40 AM
Last edit: September 26, 2022, 01:03:25 PM by AnuuTech
 #10

The marketing concepts behind the AnuuTech™ project: a complete overview

PART 4

The human face of PoH: business solutions
AnuuTech does not only deal with the topic of blockchain and transactions. Companies or individuals can share literally any type of data within the AnuuTech ecosystem with the confidence that it will not be altered or compromised in any way.

The AnuuTech ecosystem provides an innovative approach to data integrity protection. It allows the processing of public and private data and leaves data transparency to the discretion of the data owner. This capability also opens up the network to industries that cannot disclose their data on a public ledger but seek the trusted properties of a public blockchain. So if transparency is required, any application can use a public ledger. And when data security or privacy is required, private storage is now an option too.

The possibilities are extremely diverse. For example, data from computers, smartphones, tablets, smart TVs or smartwatches can be added to the AnuuTech ecosystem as an attachment and sent to a third party. Then, PoH takes over and protects the integrity of this data being shared. The biggest advantage of this is that the end user can check any time if the data he received from a third party has been tampered with or not, and if it is safe to use.

As another example, we all receive countless emails every day from friends or colleagues we work with. We also get some phishing emails. Typically, most emails contain one or more links. However, we are unable to judge which links are safe and which are not. Here one click can already affect the security of our data.

Our technology can help an email provider to identify that the links they send to their recipients are safe by indicating that they've been verified with PoH sent through our ecosystem.

In addition, impostors could not possibly pose themselves as a company's CEO asking something from the employees, because an email itself is also a valid input for our PoH system.

Furthermore, could PoH be integrated into a NFT chain, to protect the ownership of every NFT even when the owner’s wallet gets hacked.

Another good example is the real estate market, a USD 32.6 trillion industry (2021 review), where people have to go through countless paperwork in order to sell or buy property. AnuuTech technology could be utilised in this occasion as well becoming the base of a huge online notary database between sellers and buyers, so that every information is securely delivered to either side through our encrypted protocols without being tampered with and thus prove the legitimacy of the property being sold.

The AnuuTech technology is developed in a way that data integrity and data security go hand in hand within many of the biggest industries worldwide. Especially those which require a hundred percent secure and extremely fast environment to send and receive crucial data, within an encrypted ecosystem that is infinitely scalable and the more it expands, the quicker it gets.

In short, PoH is an external system providing enhanced security and operability for your system, enabling expansions and opportunities to make your company grow by protecting the integrity of your data.

A short list of potential industries where Proof of Hash could find ideal application, includes:

• Healthcare/governments
• Mobile/telecommunication
• Hosting
• Antivirus/data protection
• Financial Services
• Insurance
• Real World Data
• Online Gaming
• Energy & Resources
• Internet of Things
• Consumer Smart Products
• Education


Performance
AnuuTech has been testing its ideas in an experimental network environment that is not yet optimized for performance but resembles the same architectural structure and tier levels.

In preliminary tests, AnuuTech reached a transaction speed of 12,000 TPS (transactions per second). That transaction speed was reached using a limited number of nodes. The technology achieves its speed by upscaling the number of nodes utilized by private chains. A higher TPS number will be realized using additional nodes. AnuuTech targets a stable 50,000 TPS for its testnet.

(to be continued...)
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May 06, 2022, 06:51:43 AM
Last edit: September 26, 2022, 01:03:47 PM by AnuuTech
 #11

QUICK UPDATE

First two commits for our Proof of Concept have gone public!

https://github.com/AnuuTech/PoH_PoC

https://github.com/AnuuTech/PoH_PoC/releases/tag/v0.0.2


We have now launched our very own YouTube channel!

The first animation about Proof of Hash has already been uploaded. More to come soon, all designed with care so as to explain a different building block of our technology in the simplest of terms.

You can find the link here: https://www.youtube.com/watch?v=DNditrF30Zw


Invest in our modular project Seed round now!

--

Join our Socials and belong to the ever-expanding AnuuTech enthusiasts.

Telegram: https://t.me/AnuuTech
Reddit: https://www.reddit.com/r/AnuuTech_Official
Twitter: https://twitter.com/AnuuTech
YouTube: https://www.youtube.com/channel/UCbEi091i0Wl2wlVAodnJvbA
GitHub: https://github.com/AnuuTech/PoH_PoC
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May 13, 2022, 08:37:45 AM
Last edit: September 26, 2022, 01:04:34 PM by AnuuTech
 #12

The marketing concepts behind the AnuuTech™ project: a complete overview

PART 5

Market Opportunity

Estimated size of market and market segmentation
We will be addressing the data security and data integrity market, focusing on North America and Europe at first.

The global blockchain market size is expected to grow from USD 3.0 billion in  2020 to USD 39.7 billion by 2025, at an impressive Compound Annual Growth Rate (CAGR) of 67.3% during 2020 - 2025. The increasing need for simplifying the business processes and the need for supply chain management applications integrated with the blockchain technology, will drive the overall blockchain market.

In addition, if we take into consideration the various industries our technology impacts, then we are talking about a multi billion business proposition.


Affected industries by data security
Data protection solutions and services have been adopted by various industry verticals, including government and defense; Banking, Financial Services, and Insurance (BFSI); healthcare; hosting companies; antivirus companies; online gaming companies; IT and telecom; consumer goods and retail; education; media and entertainment; manufacturing; real world data / real world evidence; and others (hospitality, transport and logistics, and energy and utilities). The healthcare industry vertical is witnessing growth in advanced cyber threats, causing harm to valuable assets of this sector.

For all of the above, we will primarily target people in those regions and among those industries. It is a huge market including:
• more than two and a half billion people (1.5 billion active consumers of IT products and/or services)
• more than half a million IT companies anticipated to make a revenue of more than USD 1,65 trillion in 2025

The AnuuTech Marketing and Sales Department has currently prepared a list of more than six hundred identified companies specializing in various industries mentioned above. We will contact each after our technology is complete and we are aiming to double that number after another full year passes.

Note that exclusive importance will be given at first to contact companies in the following industries:
• Healthcare/governments
• Mobile/telecommunication companies
• Hosting companies
• Antivirus/data protection companies


Competitors
We have identified 20 key competitors that either specialize in the same tech niche like us (Data Integrity and Data Security), provide similar use cases to ours, or target a similar audience.

To that end, 25 unique tech aspects have been identified (among them were: ICO Value in USD, whether they were open source or closed source, what particular protocol and consensus they used, their TX speed, the use cases they provided, the number of dApps they accommodated on their network, how diverse they were in what they offered, the daily TX count etc) and each key competitor took a score against each of these 25 tech aspects. Then, an average score was extracted for each key competitor out of the 25 scores. We used the top five competitors as our top antagonists.

Then, we conducted an even deeper educated research as to more specific characteristics of each, giving particular detail on how they conducted their marketing. To this end, we took under consideration very specific metrics after we spent a certain period of time on their socials. Among those metrics were: channel selection, community interactions, pay-per-click marketing, partnerships established, and their particular SWOT analysis.

The Strengths and Weaknesses of the project as of now (mid May 2022) are depicted below.

Strengths
• Company registration before Seed round (completed)
• Unique technology that can be patented
• Professional Marketing & Sales Department
   - Complete Marketing Strategy Documentation
• Professional Graphics & Web Design Team
• Fully responsive website, adaptable to each selling round
   - All team members are known (not anonymous)
• Complete Tech Documentation available on the website
• Fully detailed Roadmap
• Fully detailed Tokenomics & Token Sale plan
• Fully detailed Investor Deck (slideshow & PDF)
• Clear MVP to focus on (ANUU - PoH) and communicate to interested parties
• Tech steadily progressing (GitHub commits gone public)

Weaknesses
• Developer team still small

The Opportunities and Threats of the project during the same period are depicted below.

Opportunities
• Budget to pay for development & marketing
• Foundation registration during Private rounds
• Block explorers know-how could be sold to 3rd parties
• Use cases greatly vary and surpass current antagonism
• Regular, consistent progress communication internally

Threats
• Blockchain tech rapidly evolving, we need to move fast to stay ahead of antagonism
• Current bear market makes investors reluctant
• Fraudulent crypto schemes were at their highest during 2021, making investors reluctant
• Bitcoin's hash rate will double by the end of 2022 which means we are entering a far more antagonistic environment

(to be continued...)
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May 20, 2022, 03:07:56 PM
Last edit: September 26, 2022, 01:05:32 PM by AnuuTech
 #13

The marketing concepts behind the AnuuTech™ project: a complete overview

PART 6

Marketing and Sales

Marketing and Sales play a central role in the company and work together with all other functional areas in a goal-oriented manner. In addition to the best possible presentation of our products and brand, the Marketing and Sales Department focuses on the customer journey.​
AnuuTech possesses a great advantage as opposed to its antagonists. Simply put, everyone is tremendously concerned about the security of their data.

The primary goals​ of the Marketing and Sales Department are
Increasing market share & recognition by creating awareness
Ensuring a consistent brand identity
Increasing customer satisfaction​
Creating and continuously improving customer loyalty


Awareness
Healthy online presence allows businesses to increase both their visibility and brand awareness, as well as manage their impact on consumers online.
The competitive analysis we conducted helped us to see how we could better target our audience.
During the Seed round, certain Social Media platforms have been chosen to promote AnuuTech Ltd. During the next selling rounds, after the development has further progressed and more Roadmap milestones have been realised, we will increase our Social reach to include more platforms where our audience is. This will give us full control in raising awareness that will reflect the company, the future foundation and the products / services we will offer.


Consideration
The awareness phase will help us build a strong community (including existing large companies from the industries already mentioned) that will actively consider purchasing our services.
The goal of the consideration phase is to convince them that our products are the best on the market after they realise their uniqueness and usability. It is important that our potential customers are convinced of the high quality services we provide.
A series of product and/or service videos (including teasers) along with the publication of case studies, will help towards lead generation.


Purchase
This will be the third phase after the consideration one. At this point, many of our leads will be ready to convert and buy or use our products / services.
The use of webinars, a products and services landing page, and customer testimonials on our website are only some of the means we will use to convince the market to buy our products / services. Social proof psychological phenomenon playing an important role here.


Loyalty
The last phase is loyalty. By now we will have established our name in the blockchain industry and we will be cited as experts in the field of data integrity protection. That will attract the largest, and most sought after, partnerships.
In addition, we will further expand our customer retention strategy. We attach great importance to staying in contact with our customers even after they have purchased our services.
We want to accompany our customers throughout the customer journey and offer optimal service and added value at all times.

Our customers should be sure that they are in good hands with us and that we will take care of them.

(to be continued...)
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May 20, 2022, 03:18:38 PM
Last edit: September 26, 2022, 01:05:56 PM by AnuuTech
 #14

QUICK UPDATE

The third release for our Proof of Concept has gone public!

STRUCTURE IN PYTHON SERVICES (v0.0.3)
https://github.com/AnuuTech/PoH_PoC/releases/tag/v0.0.3

Stay tuned for more technology updates.

Invest in our modular project Seed round now!

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Telegram: https://t.me/AnuuTech
Reddit: https://www.reddit.com/r/AnuuTech_Official
Twitter: https://twitter.com/AnuuTech
YouTube: https://www.youtube.com/channel/UCbEi091i0Wl2wlVAodnJvbA
GitHub: https://github.com/AnuuTech/PoH_PoC
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May 27, 2022, 07:29:48 PM
Last edit: September 26, 2022, 01:06:34 PM by AnuuTech
 #15

The marketing concepts behind the AnuuTech™ project: a complete overview

PART 7

Media Marketing

AnuuTech Marketing Department will utilize both paid and free Marketing tactics in order to make AnuuTech a distinctly recognizable figure in the Data Security market and all related industries.

A basic form of marketing effort has already begun during the Seed round, which will culminate before the beginning of Public sale.

To that end, we will secure an amount from the funds raised during the Private round 1 and Private round 2 which will then be utilized to budget the AnuuTech paid Marketing effort. The paid Marketing effort will last for a specific period of time before our data driven Team evaluates and assesses success versus individual costs, using a variety of metrics and tools. Within this context, we want to make sure that the money we spend on every endeavor is always put to good effect.

The paid marketing effort is summarized below:
• Search Engine Marketing (SEM)
• Social Media Marketing and advertising (Twitter, Reddit, Meta, YouTube, LinkedIn)
• Collaborations with blockchain influencers and data security professionals
• Banner ads in select industry leaders’ websites
• Ad Retargeting

For all the paid marketing effort mentioned above, the AnuuTech Marketing Department will utilise several free marketing methods, summarised below:
• Expansion of Social Media reach and consistent presence where our audience is.
• dAapps shared in Play Store and App Store
• Monthly / Quarterly progress updates (AMA or guest blogs)
• QR Codes usage (product manuals, website, blogs, Social Media posts etc)
• Recorded videos of Developers speaking about the AnuuTech technology
• Email Marketing

(to be continued...)
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June 01, 2022, 09:39:50 AM
Last edit: September 26, 2022, 01:06:49 PM by AnuuTech
 #16

QUICK UPDATE

New tech explanatory animation launched in YouTube!

You can now find our second animation about our ID & Network in YouTube here https://www.youtube.com/watch?v=jf2dpoE0V4I

Enjoy, and stay tuned for more!

Invest in our modular project Seed round now!

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Telegram: https://t.me/AnuuTech
Reddit: https://www.reddit.com/r/AnuuTech_Official
Twitter: https://twitter.com/AnuuTech
YouTube: https://www.youtube.com/channel/UCbEi091i0Wl2wlVAodnJvbA
GitHub: https://github.com/AnuuTech/PoH_PoC
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June 01, 2022, 05:39:09 PM
Last edit: September 26, 2022, 01:07:10 PM by AnuuTech
 #17

QUICK UPDATE

Development progress in AnuuTech is huge! 💻 👀

AnuuTech blockchain is now running. PoH, proof-of-concept, now fully implemented and functional.

Major commit just done, aiming for version 0.1.0 soon! (0.1.0beta for now) 🔥🔥🔥

https://github.com/AnuuTech/PoH_PoC

Invest in our modular project Seed round now!

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Join our Socials and belong to the ever-expanding AnuuTech enthusiasts.

Telegram: https://t.me/AnuuTech
Reddit: https://www.reddit.com/r/AnuuTech_Official
Twitter: https://twitter.com/AnuuTech
YouTube: https://www.youtube.com/channel/UCbEi091i0Wl2wlVAodnJvbA
GitHub: https://github.com/AnuuTech/PoH_PoC
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June 03, 2022, 01:39:41 PM
Last edit: September 26, 2022, 01:07:35 PM by AnuuTech
 #18

The marketing concepts behind the AnuuTech™ project: a complete overview

PART 8

Content Marketing

Apart from the Media Marketing effort mentioned before, AnuuTech Marketing Department will constantly employ consistent Content Marketing in order to become an influential figure of authority in the market and the Blockchain and the Data Integrity protection industry.

Content marketing has been intentionally left second of the two parts (the first one being the Media Marketing), to emphasize on the fact that it will play a crucial role in our overall Marketing Strategy, far greater and more important than the Media Marketing effort.

We at AnuuTech Marketing Department believe that it is way better (and compensatory) to own one’s media than pay for, for two basic reasons:
• Budget on marketing
• Owning one’s media allows for countless possibilities to expand and numerous ways to engage/nurture leads, convert prospects and reach a far wider audience than what one would have accomplished by Media Marketing alone.

In brief, our content marketing maturity model will be based on three stages which we will achieve one by one over time.
• Content-based Authority
• Thought Leaders
• Story Tellers

Content-based Authority
At this point we will be aiming to syphon awareness around our products and services in order to be distinctly identified apart from the other blockchain companies. Our strategy will meet demand, we will be generating trustworthy and helpful content to create awareness around our brand and engage our target audience.

With data-driven analysis, we will evaluate and optimise clearly defined KPIs. This will enable us to achieve very good search engine rankings for our content (website, blog, etc.).

Our blog will be of paramount importance during this stage. This first stage can take up any time between six months and two years to achieve.

Thought Leaders
Becoming Thought Leaders will be the next step on our content market strategy model, after we have established ourselves as a Content-based Authority. We will now aim to deliver content beyond the single scope of our products or services. The content now produced will exceed our target audience and reach the Social Media influencers. From a B2B perspective this will help increase sales because it will create an efficient buying funnel (differentiating our brand against our competitors).

Talking about other products in the blockchain sphere that complement ours or quoting influencers and actively including their work in our case studies (and sharing them with them) are just two of the proven ways to achieve that.

A specially designed microsite will be created to include stories of all kinds around data integrity protection. Becoming Thought Leaders is a process that will normally take three to five years to establish, after Content-based Authority status is achieved.

Story Tellers
Storytelling involves going beyond being Thought Leaders and transforming our brand into an Entity which will be constantly producing content that will have an emotional effect on our customers, prospects and influencers alike. At this point, our customers will revert to brand ambassadors and later on to evangelists, globally spreading the word about how our products or services have helped them solve their business problems (or careers, or life) and why they are emotionally attached to our tech.

Finally, the Content Marketing assets that AnuuTech Marketing Department will use to market our products and services are shown below (in relevance of importance, from the most important to the least one):

Blog articles, newsletter, case studies, webinars / webcasts, eBooks, White Papers, podcasts, customer testimonials, a periodic printed magazine and printed books.
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June 07, 2022, 02:36:29 PM
Last edit: September 26, 2022, 01:08:56 PM by AnuuTech
 #19

QUICK UPDATE

Development progress in AnuuTech is huge! 💻 👀

AnuuTech blockchain is now running. PoH, proof-of-concept, now fully implemented and functional.

Major commit just done, aiming for version 0.1.0 soon! (0.1.0beta for now) 🔥🔥🔥

https://github.com/AnuuTech/PoH_PoC

Invest in our modular project Seed round now!

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Telegram: https://t.me/AnuuTech
Reddit: https://www.reddit.com/r/AnuuTech_Official
Twitter: https://twitter.com/AnuuTech
YouTube: https://www.youtube.com/channel/UCbEi091i0Wl2wlVAodnJvbA
GitHub: https://github.com/AnuuTech/PoH_PoC

NEW MAJOR MILESTONE ACHIEVED!!

Remember the above? Well, we've got news for you!

The release 0.1.0 of our proof-of-concept for PoH is now ready! 🔥🔥 Development progress in AnuuTech is just INSANE! 🔥🔥

Proof-of-concept of Proof of Hash is now fully implemented - have a look for yourself: https://github.com/AnuuTech/PoH_PoC/releases/tag/v0.1.0

New Features

    PoH, as a proof-of-concept, is now fully implemented including Layer 2 and Layer 1 operations
    PoH algorithm modified to be more like final approach:
    -initial data/tx/msg is not put in the blockchain, only its hash
    -hash created by a node is taking the tx hash and the fingerprint of the upper layer
    An initial blockchain is now running with a consensus done among Layer 1 nodes with enabled PoH service
    Decentralized MongoDB installation is now part of the installation script
    Installation script has been modified to provide modularity and easy reinitialization
    Writing in batches to MongoDB has been implemented in a dedicated thread to ensure time critical correct operation
    RabbitMQ messages sending is now done in batches for performance improvement
    Improve signature verification speed by allowing poh nodes to keep a local copy of all nodes public keys.
    Client stresstest improved for more accurate testing of PoH
    Client basic now notifies back when a PoH message has been validated through the whole network and also when the msg/tx has been added to a new block on the blockchain
    Client basic has now a black background

Bug Fixes

    Fixed bug in client basic for data_storage when sending a new file after a first one
    Fixed bug in service_poh where blocks were rejected too quickly

Invest in our modular project Seed round now!

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Telegram: https://t.me/AnuuTech
Reddit: https://www.reddit.com/r/AnuuTech_Official
Twitter: https://twitter.com/AnuuTech
YouTube: https://www.youtube.com/channel/UCbEi091i0Wl2wlVAodnJvbA
GitHub: https://github.com/AnuuTech/PoH_PoC
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June 10, 2022, 11:17:06 AM
Last edit: September 26, 2022, 01:09:18 PM by AnuuTech
 #20

The Seed Investment Risk Just Went Down!

Our start-up company AnuuTech Ltd., like so many crypto projects before us, is in a Seed Financing round.

What was understood by a dedicated group of investors and missed by the majority of investors is that our company was always different. AnuuTech did not enter the crypto sphere with a hand full of promises. Before launching, AnuuTech had prepared five technical documents, a complex white paper, a sensible road map, a complete Token Economics, and a thoroughly understandable Token sales prediction.

We could produce so much before launching because we had already started development on the road to a Proof of Concept.

Seed monies raised were immediately put toward adding additional developers with specific skills. To attract a broader base of investors AnuuTech would later add a series of less technical documents and animations describing key technology features.

All that work has paid off. Our lead network developer announced on June 1, 2022, that “AnuuTech blockchain is now running. Proof of Hash, our Proof of Concept is now fully implemented and functional (still 0.1.0 beta for now)

The inherited risk of investment in start-up AnuuTech Ltd. has indeed come down.

Invest in our modular project Seed round now!

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Telegram: https://t.me/AnuuTech
Reddit: https://www.reddit.com/r/AnuuTech_Official
Twitter: https://twitter.com/AnuuTech
YouTube: https://www.youtube.com/channel/UCbEi091i0Wl2wlVAodnJvbA
GitHub: https://github.com/AnuuTech/PoH_PoC
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