Gambling Brand Name Vs Site Functionality? Or Both?

[suzanne5223]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

It must have both.
Without a reputable name, the casino can't be trusted, and without the good functionality of the website/application, it can't provide players with an enjoyable experience which will eventually lead to the loss of players.

Without a reputable name, a casino cant be trusted? I wonder where you get that impression.
It will be nice if a casino has a great brand name, excellent functionalities and quality designs but 99% of all gamblers don't care about a great brand name since the name used by the casino was new and has nothing to do with scam.
What gamblers care so much about are game fairness, quick withdrawal, fast customer support, bonuses, excellent functionalities, and quality designs. Gamblers will be happy to play in every casino that has all these features.

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[michellee]

Again, we are talking about new sites.

I'm sure you won't end up using a new site with a horrible name just to test their quality of service. Will you?

What kind of horrible name do you mean? Can you tell me for example? I am sure they will still use something related to gambling names. The casino will not use xmkeuwk.com or liorxklru.com or else and promote the site. They will use something name that has a word gambling in the front or end of the domain.

Same why i only choose few casino to play , because I am not about the Domain but for the service and support , those few casino that i am playing  now are the most trusted not only here in our forum but also in outside ?
yes there are many sites available but only some that i trusted my money and time , because those are very important to me so it is not good to waste for nothing  .

That's what I meant. We already have trusted casinos on this forum and I guess we don't see those casinos based on their domain name but on how they serve their users because that's the most important thing. The casino also knows that choosing a domain name may matter but if it is not accompanied by service, then it will be meaningless. As long as they still give the best for us, then that's enough.

but of course it is better if they have a Best Brand in name or Domain plus the factor of good service and function will be the best interest of the gamblers like us.
combination of both will make us worth trusting this coin lol.

Yes, it would be better to have a brand name because it will give more trust to its users. But it will come back to their service and support. I think casinos that don't have good brand name domains can also provide better service than other casinos.

[wildan88]

It is both important and business gambling owners know that they can't just focus on one as it will not be balance and they need to balance both to run a successful gambling site although if they are new I don't think they  can expand immediately their brand name so it is important that they should have at least function and focus later on in brand name.

[m_nief]

Without a reputable name, a casino cant be trusted? I wonder where you get that impression.
It will be nice if a casino has a great brand name, excellent functionalities and quality designs but 99% of all gamblers don't care about a great brand name since the name used by the casino was new and has nothing to do with scam.
What gamblers care so much about are game fairness, quick withdrawal, fast customer support, bonuses, excellent functionalities, and quality designs. Gamblers will be happy to play in every casino that has all these features.

Not yet without reputable name some casino can't be trusted, but how to get trusted casino from participants just have good design and brand names, but last rule is not really important how ever bad names on gambling trough great design and keep process instant withdrawing or deposit fund keep interested gambling platform. But when have good brand name and site function normally give good view and opinion from member how to tell story for the other gambler moving to this site.

[RealMalatesta]

Having a well-known brand does not necessarily guarantee it will become a recommended casino because it will depend on how it can satisfy the users. If they can provide satisfaction, that is more than enough for the users and they will always remember that casino so they will recommend it to others or their friends. Users will also be aware of that because it is not a certainty to be able to become a casino that can get a reputation.

but of course it is better if they have a Best Brand in name or Domain plus the factor of good service and function will be the best interest of the gamblers like us.
combination of both will make us worth trusting this coin lol.

This is basically what we all agree on; it is important to have a great functionality and that is the most important thing, running that website with great functionality is the second most important thing, and having a great brand name is also important. Nobody is saying that name is unimportant, of course it is important and if you have a great name then it will definitely be a great situation.

However, if you do not have a great name, but have a great functionality and run the website amazingly then you could still end up with a great business as well. So, it is not a make or break, unlike functionality which is a make or break importance.

[savetheFORUM]

Firstly, sportsbet is the brand name which is a cool one, imo, and easy to remember. Sportsbet.io is just their main domain name. Secondly, most crypto related websites use the .io TLD therefore sportsbet.io is in fact a smart choice of domain name since their target audience are crypto users.

You made some great points. But now, they're mainstream, targeting the worldwide audience and no longer just Crypto community. Their names are on Clubs Jerseys and Stadium Billboards. The consequence of their .io choice is that they're now losing chunks of their marketing efforts.

Countless of tech startups started with .io as smart choice as you said, but quickly discovered it's not so smart in today's .com dominated world. Most of them end up buying the .com version at high prices when they discovered the massive leaks in traffic. Some who seems to not care are just suffering in silence.

The smart choice would have been to acquire the .com version and redirect it to the main domain.

So that would be a double domain that they will be using there? I think I have seen a site that works like this. When you click on the link, the link then changes after a few seconds when you are already on the main page. It happens when a site just did a renovation. They change almost everything but they left their old domain name untouched.

I agree on you that the dot com domain is the most popular and being used by the many and yes it can be a little costy than the dot io. dot io on the other hand is also gaining popularity. Not just in websites but many games now have an io on their names ex. agar.io. Sportsbet.io is now successful and they can now afford a dot com domain but like you said they can always retain the old one.

[milewilda]

Without a reputable name, a casino cant be trusted? I wonder where you get that impression.
It will be nice if a casino has a great brand name, excellent functionalities and quality designs but 99% of all gamblers don't care about a great brand name since the name used by the casino was new and has nothing to do with scam.
What gamblers care so much about are game fairness, quick withdrawal, fast customer support, bonuses, excellent functionalities, and quality designs. Gamblers will be happy to play in every casino that has all these features.

Not yet without reputable name some casino can't be trusted, but how to get trusted casino from participants just have good design and brand names, but last rule is not really important how ever bad names on gambling trough great design and keep process instant withdrawing or deposit fund keep interested gambling platform. But when have good brand name and site function normally give good view and opinion from member how to tell story for the other gambler moving to this site.

Sometimes if you do have that kind of criteria on where you do only look for site name and making out conclusions whether its a good or bad one basing on that then it wont really be that precise
or simply you would really be missing out lots of good sites considering that not all would really be able to get that good domain name where they do really ending up on getting that not too catchy
but its not really that a bad idea to check out on every aspects because site name is just a front cover up but you havent really seen something which more deeper which
is a must before making out conclusions.

[Doan9269]

Why compromise one aspect when you can do both?  Gambling brand name is as important as its functionality.  Brand name can be able to fish new players while Site functionality can make its player stay.  So I do think that both Brand name and site functionality is important.

the two is as important as the game itself, some gamblers seek to look into the functionality of the site, how it works before placing a bet while others can easily got attracted from the first approach onbthe brand name, so it is very necessary to choose a brand name that will be captivating enough such that the gamblers can't forget or find it difficult to pronounce, this are the first representation of a gambling site that most gamblers get attracted to.

[Chato1977]

I care nothing about the Brand name because i have found some of those who has good name but scammer , instead i always seek for the site functionality because this will save me from scamming and continues my gambling gaming .
so best not to fell from name instead look for the legitimacy .

That's right. Having a well-known brand does not necessarily guarantee it will become a recommended casino because it will depend on how it can satisfy the users. If they can provide satisfaction, that is more than enough for the users and they will always remember that casino so they will recommend it to others or their friends. Users will also be aware of that because it is not a certainty to be able to become a casino that can get a reputation.

We have seen some site that has Good brand but ended up being scamming , after some years of activities .

So still it is the service and function that we must consider  , we can play in the existing site that needs  no checking .

because they existed long years with trust worthiness .

[paxmao]

A brand is built overtime. If they have great functionality and design they will be retaining the clients and building brand by word of mouth and by reviews and comments on the internet. You eventually need some advertising to consolidate the brand and make the business grow at a pace to beat the competing casinos. It is a mix you need to get to be know and know for good things.

[Dripstoil]

Brand is the beginning of the popularity of a site or item, then the function of the site
but in gambling the two factors support each other

I agree with you 100% and that's what I'm driving at. Good brand name on .com is the lifeblood of every business that wants to be successful online.

[coolcoinz]

It must have both.
Without a reputable name, the casino can't be trusted, and without the good functionality of the website/application, it can't provide players with an enjoyable experience which will eventually lead to the loss of players.

Hopw can you have a reputable name if you're just starting your business?

OP said that many casinos here don't have a good brand name. What does it mean? They aren't trusted? The name of the casino is generic? You have to start somewhere, you can't have reputation right away and I believe most casinos here are reputable, especially those that run signature campaigns for a while.

You can see that a casino is doing well and has money if they can afford to advertise. At the same time a casino that scams will not be allowed to advertise here without serious backlash like negative trust.

Functionality is more important, but I don't see any problems with currently available casino brands

Not all advertise by signature campaign are good and we shouldn't make this as a basis because 1xbit still running their campaign and they had bad reputation here so. We need those both functionality and brand new to determine if they will became reputable or not. Maybe to avoid scam casino best to follow them here and also play only on old time casino because from there we can minimize the risk of getting scam.

That's why I said that if you come out with a campaign and a forum thread you're exposing yourself to a possible backlash if you decide to scam people. Just look at the trust of 1xbit manager and participants. Nobody in their right mind will advertise this casino.

Sure this is an easy way out to only play at casinos that are old and have established reputation, but these casinos also were new one day and someone gave them a chance, right? We have to be open to new possibilities and support new businesses because the more competition there is in the space the better for us.

[RILWAN]

The brand is the most preferred for me and that is because the name will attract the customers and that could lead to the site making good features, so in all the both are most important.

[Jemzx00]

A brand is built overtime. If they have great functionality and design they will be retaining the clients and building brand by word of mouth and by reviews and comments on the internet. You eventually need some advertising to consolidate the brand and make the business grow at a pace to beat the competing casinos. It is a mix you need to get to be know and know for good things.

Brand maybe built overtime however the brand name should be given consideration as you may have a great functionality but having a bad brand name could affect your casino clientele.
But, yes, I fully agree with you, as your casino brand will be built overtime as how you provide functionalities and provide reliable platform for your clients to gamble with. Also, compensation, promotions and advertisement should also be factored with to widen your platforms reach to new potential clients.

[shasan]

It is important as site functionality as well as brand name. Firstly if you try to use site functionality then undoubtedly it will works good but without brand it wont be popular. And to be popular it will be brand automatically. If site work functionality then brand will work automatically and if brand works then site functionality must have.

[Hamphser]

It is important as site functionality as well as brand name. Firstly if you try to use site functionality then undoubtedly it will works good but without brand it wont be popular. And to be popular it will be brand automatically. If site work functionality then brand will work automatically and if brand works then site functionality must have.

But if we do talk on which one is heavier then i would really go for functionality because site name would be mainly ignore once they do see that they are dealing with a good site in terms of functionality

which would really be mattering the most because same as said people on here where functions do matter the most or simple with quality.Whats the use of having a good fancy name
if it do have that shitty functionality?

But as much as possible then it would really be good of having both if its possible.

[perla]

From function you can make your own brand and some gambling site doesn't have brand name and are not yet known in the gambling industry that's why they need to focus first in their gambling sites function to compete with big brand names and once they have a good function then they can now focus on their gambling brand name.

[Markinzo]

If having just the wonderful site functionality breeds much growth to my gambling company then I think the combination of both will keep my company at the  apex of it all in the industry able to compete in all ramifications.

So I'll go for both irrespective of cost in it's acquisition.

[Peanutswar]

I care nothing about the Brand name because i have found some of those who has good name but scammer , instead i always seek for the site functionality because this will save me from scamming and continues my gambling gaming .
so best not to fell from name instead look for the legitimacy .

That's right. Having a well-known brand does not necessarily guarantee it will become a recommended casino because it will depend on how it can satisfy the users. If they can provide satisfaction, that is more than enough for the users and they will always remember that casino so they will recommend it to others or their friends. Users will also be aware of that because it is not a certainty to be able to become a casino that can get a reputation.

I get bought and support your points here because in is indeed that names or Domain does not guarantee any good return for the gambling world instead it is the functionality or the behavior and the attitude of this site that will bring trust from the players.
we as gamblers already  knew this is not the right manner to deposit or play but it is the legitimacy and the truthfulness of the site.

Yes, that's true. As long as the website's functionality can work well and the casino can provide good service, I don't think the domain or website name will have much effect. Gamblers seek legitimacy from a casino and, of course, good service from the casino to feel at home playing in that casino. We have also seen many examples of casinos that have become big and don't have a well-known brand because they started from the lower to build trust.

Same why i only choose few casino to play , because I am not about the Domain but for the service and support , those few casino that i am playing  now are the most trusted not only here in our forum but also in outside ?
yes there are many sites available but only some that i trusted my money and time , because those are very important to me so it is not good to waste for nothing  .

Domain is just a name of the gambling platform if they have a good and catchy name but they don't have a fully functional website i guess gamblers don't want to play with a broken platform instead it is better to create a fully potential and working website and makes a good quality of services after that the community itself will trust and the Name now will be known by the players for having a good product and services.

[noormcs5]

It is both important and business gambling owners know that they can't just focus on one as it will not be balance and they need to balance both to run a successful gambling site although if they are new I don't think they  can expand immediately their brand name so it is important that they should have at least function and focus later on in brand name.

If any casino wants to focus on a brand name, they should cleverly decide on the domain name prior, as once the site is developed and gamblers start to play at your site, it's hard to change the site name or the brand name.
So i don't think branding should be the initial target as the first milestone for any gambling site is to come up with excellent site functionality and services which can attract gamblers towards the new site.