Fashion Brands uses Blockchain Technology

[Moneyprism]

it's very good they know the functionality of blockchain technology ... because basically blockchain technology can not only be applied to cryptocurrencies, but more than that, this technology can be applied to various sectors globally,, and even that includes the fashion sector,, for can maintain the originality of the goods in the sector and allow users to track how the goods arrived at their hands.. this is very good news because LV is a well-known brand globally and this will make the adoption of blockchain technology even more significant in the future

I will also feel very happy if the adoption of blockchain technology is significantly more developed in the future because it will make some people who don't believe in blockchain technology will start to open their minds and eyes to learn about blockchain technology. Especially if it could be possible for the fashion sector with a brand that is already very well known in the world so that people who use fashion products will begin to realize that the products they use are related to blockchain technology.

that's true, and slowly people will be more and more familiar with various blockchain products and that includes cryptocurrencies,, so indirectly this will affect the adoption of cryptocurrencies in the future

[1714645676]

1714645676

[ven7net]

The application of blockchain technology has gone widespread across several industries as many of them now make use of the advantage in cryptocurrency to increase the performance of thier businesses and enterprises using the technology in their services, the economy is doubtlesslly not in dark towards the advancement of the crypto adoption and its relevance areas of application.

Among those embracing this great opportunity is the "Fashion Industry", in collaboration with different brands are working closely to overcome areas of challenges in the industry with the application of blockchain technology.

Luxury giants LVMH, Prada, and Cartier joined forces to launch the Aura Blockchain Consortium, a non-profit platform to create a digital twin for their fashion items. The platform leverages blockchain technology, which has the features of transparency and immutability to ensure that consumers of the brands are buying original copies.
https://beincrypto.com/crypto-can-save-the-fashion-industry-despite/?utm_source=thecryptoapp

It is quite obvious that cryptocurrency is not only applicable to the use of digital currency for an exchange or store of value assets or for an investment but also the technology in blockchain has various applicable means it provides solutions into the economy, one of which they find secure to enlist all their brand products on the immutable distributed ledger while thousands of products and brands have join in this together.

The use of blockchain technology even without cryptocurrencies is also considered a very important and profitable process, hence the great interest in the use of this technology from real companies with a real product. I think that this is also very important for the entire crypto industry, since the blockchain is an integral part of the entire industry. In turn, thanks to the advent of blockchain technology, cryptocurrencies were born and became such successful assets. Companies that use blockchain strive to get all the benefits of this technology, which means getting a chance to get ahead of leaving competitors behind and get more success. I am sure that this trend will gain momentum and in the future many companies and not only will use blockchain technology.

[teosanru]

The application of blockchain technology has gone widespread across several industries as many of them now make use of the advantage in cryptocurrency to increase the performance of thier businesses and enterprises using the technology in their services, the economy is doubtlesslly not in dark towards the advancement of the crypto adoption and its relevance areas of application.

Among those embracing this great opportunity is the "Fashion Industry", in collaboration with different brands are working closely to overcome areas of challenges in the industry with the application of blockchain technology.

Luxury giants LVMH, Prada, and Cartier joined forces to launch the Aura Blockchain Consortium, a non-profit platform to create a digital twin for their fashion items. The platform leverages blockchain technology, which has the features of transparency and immutability to ensure that consumers of the brands are buying original copies.
https://beincrypto.com/crypto-can-save-the-fashion-industry-despite/?utm_source=thecryptoapp

It is quite obvious that cryptocurrency is not only applicable to the use of digital currency for an exchange or store of value assets or for an investment but also the technology in blockchain has various applicable means it provides solutions into the economy, one of which they find secure to enlist all their brand products on the immutable distributed ledger while thousands of products and brands have join in this together.

I thought of this idea that how fashion brands can leverage blockhain to ensure the genuineness of their products and also ensure that copies of their product aren't sold in the market. But the problem here is that to create a platform where one can verify genuineness of it's product, blockchain isn't needed, one can create any such platform directly using a web server because decentralisation isn't a very big concern here for the people.

[kryptqnick]

Ah, I remember ICOs back in the days, some of them were about using blockchain to fight counterfeit things and clothes. I thought all projects like that eventually died off, but apparently some didn't. I am not sure Blockchain is the most efficient thing for that, but I guess it can be used to access a blockchain record and confirm the item with some unique identifier.
Blockchain used to seem applicable to tons of things, but I think a very limited number of industries even tested out applicability in practice. There were experiments with blockchain voting and ticket sales, for example, but even these didn't really get widespread.

[TheNineClub]

I don't get that need to throw blockchain at everything and see what sticks. It makes it look like it's this solution to everything type of tech and just sends out wrong messages. If it works for just one thing that should be enough, no? Or do we need to keep plastering it on any wall just so we can raise it's value?

[Theones]

I don't get that need to throw blockchain at everything and see what sticks. It makes it look like it's this solution to everything type of tech and just sends out wrong messages. If it works for just one thing that should be enough, no? Or do we need to keep plastering it on any wall just so we can raise it's value?

I have seen on twitter - there are many artists, photographers who are selling their art pieces in exchange of NTF.
There is a huge scope - or maybe not because when I look at them they are not so expensive that people would purchase it (most of the time an ugly piece for)  such an expensive amount.

[jaberwock]

For example, a few months ago, NFT tokens were a hot title, so if a designer added them to his art collection, he might get a free promotion, so designers are looking for a trend and adding it to their art collection.
As for the blockchain, its use in aspects other than cryptocurrencies has not proven to be of great economic feasibility.

What I'm trying to say is that what's happening here is to follow the wave regardless of the nature of the technology.

Oh wow, so there’s actually someone else who noticed the NFT SAGA, it was actually a very hot cake, designers would add them to their collections and get free promotions, Lol.

At that moment, it made pure sense and total beauty that cryptocurrencies were actually making their ways into beautifying fashion the more just like they have done to other fields. I still feel that Blockchain has not been broadly known and understood by the society yet, if not – it’s beauty would effect a lot.

[wmaurik]

that's true, and slowly people will be more and more familiar with various blockchain products and that includes cryptocurrencies,, so indirectly this will affect the adoption of cryptocurrencies in the future

Yes. I personally also really enjoy using any product related to blockchain and cryptocurrencies so some of the clothes I wear now also read Bitcoin and cryptocurrency which can also be a general promotion for everyone who sees me and meets me every day. So if there is a field of Fashion that can be developed further via blockchain, I think that would be even better.

[tygeade]

I don't get that need to throw blockchain at everything and see what sticks. It makes it look like it's this solution to everything type of tech and just sends out wrong messages. If it works for just one thing that should be enough, no? Or do we need to keep plastering it on any wall just so we can raise it's value?

I have seen on twitter - there are many artists, photographers who are selling their art pieces in exchange of NTF.
There is a huge scope - or maybe not because when I look at them they are not so expensive that people would purchase it (most of the time an ugly piece for)  such an expensive amount.

There are many people who are selling NFT's only to make money and they are not artists at all, and there are also famous artists, or maybe not even famous ones, who are just artists, and they make money from this as well. I met with one of them, dude was a guy who painted a lot until he met NFT, for over a decade and he said that he made more money in a single month selling his art in NFT form then he made in the past 10 years.

I agree that high inflation of course plays a role, but the peak of NFT period really saw some "real" artists make a ton of money as well. However, there are a ton who make like ape or gorilla or whatever and make a ton of money while being scammers too, so you gotta be careful.

[virasisog]

that's true, and slowly people will be more and more familiar with various blockchain products that including cryptocurrencies, so indirectly this will affect the adoption of cryptocurrencies in the future

Yes. I personally also really enjoy using any product related to blockchain and cryptocurrencies so some of the clothes I wear now also read Bitcoin and cryptocurrency which can also be a general promotion for everyone who sees me and meets me every day. So if there is a field of Fashion that can be developed further via blockchain, I think that would be even better.

Adaptions like this, especially a famous fashion brand has a huge impact on the crypto industry. It could spread awareness, especially for people who still aren't aware of the function of cryptocurrency and how it works as a mode of payment. It will also be an advantage for crypto users who want to purchase brands using their crypto assets. It's a good thing that blockchain technology has been developing and emerging continuously.

[trendcoin]

They want to block imitation products; this is very clear. But we can also say that they are trying to give an innovative image to their customers. If they get involved in blockchain technology, they create a dynamic company image that closely follows innovations in the minds of their current customers and potential customers... I think they would do something better for us if they accept cryptocurrency payment instead of image work. Because if they do, they open up new spaces for mass adoption.

[DrBeer]

It sounds positive, but I did not find a description of the process itself, which will ensure the "immunity" of original things from a high-quality fake. He had experience in implementations in the luxury fashion segment, it turned out that there is also a "black market" where high-quality fakes are made. Buyers showed examples of such fakes, it is actually impossible to distinguish them without being a high-class specialist. From fabric to accessories and seams, including markings and packaging - they fake it perfectly!
The only option is to save some data and somehow identify the buyer who bought this product. But this applies to single things, with a circulation of 1-3-5 things for the whole world. What if it's a mass product?

[348Judah]

For example, a few months ago, NFT tokens were a hot title, so if a designer added them to his art collection, he might get a free promotion, so designers are looking for a trend and adding it to their art collection.
As for the blockchain, its use in aspects other than cryptocurrencies has not proven to be of great economic feasibility.

What I'm trying to say is that what's happening here is to follow the wave regardless of the nature of the technology.

Oh wow, so there’s actually someone else who noticed the NFT SAGA, it was actually a very hot cake, designers would add them to their collections and get free promotions, Lol.

At that moment, it made pure sense and total beauty that cryptocurrencies were actually making their ways into beautifying fashion the more just like they have done to other fields. I still feel that Blockchain has not been broadly known and understood by the society yet, if not – it’s beauty would effect a lot.

Exactly, there are many fields out there yet to start the effective utilization of the blockchain technology all because they are yet to know about it, many that are into cryptocurrency only make use of it in the payment of their services using bitcoin and other altcoins but only few advance in it application going beyond just the buying of digital assets and making of transactions payment on goods and services, but the few uses the blockchain technology in other areas applicable for the professional businesses.

I don't get that need to throw blockchain at everything and see what sticks. It makes it look like it's this solution to everything type of tech and just sends out wrong messages. If it works for just one thing that should be enough, no? Or do we need to keep plastering it on any wall just so we can raise it's value?

Don't get the whole idea wrong, the fact that we are discussing on some important applicable areas this had benefited doesn't mean you should have an entire different meaning to it approach here, it's what we all know that lot of industries have now key into the use of the system to build more secure and reputable network they would ever wanted than the centralized ones been used before and we are not here painting the blockchain technology black on odds but rather engaging on the good offers therein.

[yhiaali3]

Everyone now knows that there is a difference between cryptocurrencies and blockchain technology. Countries that ban Bitcoin have realized this difference and are working to take advantage of blockchain technology at the same time they ban Bitcoin and cryptocurrencies. European countries, for example, still ban Bitcoin, but they have begun to use blockchain technology in Many vital applications such as schools, hospitals, banks, and others, so it is not surprising that international fashion houses have begun to realize the importance of the blockchain and are trying to take advantage of its great advantages. It's the age of blockchain and bitcoin.

[justdimin]

It sounds positive, but I did not find a description of the process itself, which will ensure the "immunity" of original things from a high-quality fake. He had experience in implementations in the luxury fashion segment, it turned out that there is also a "black market" where high-quality fakes are made. Buyers showed examples of such fakes, it is actually impossible to distinguish them without being a high-class specialist. From fabric to accessories and seams, including markings and packaging - they fake it perfectly!
The only option is to save some data and somehow identify the buyer who bought this product. But this applies to single things, with a circulation of 1-3-5 things for the whole world. What if it's a mass product?

I think people who buy the fake ones do not really mind that. My wife for example ends up buying high quality fake brand stuff time to time, but also real ones as well. I asked her what's the difference, why not pick all fake ones or all real ones and just go one that one this? And she said it is based on the product.

Like let's say you are buying a bag for the summer to take to the beach, that's something you will use maybe 10 times a year at max, get a fake one, but you are buying a shirt to go with the jean, hence you will wear a lot? Go with the real one. So blockchain or not, people who will pick the fake ones will always go for the fake ones, and blockchain wouldn't stop that.

[DrBeer]

It sounds positive, but I did not find a description of the process itself, which will ensure the "immunity" of original things from a high-quality fake. He had experience in implementations in the luxury fashion segment, it turned out that there is also a "black market" where high-quality fakes are made. Buyers showed examples of such fakes, it is actually impossible to distinguish them without being a high-class specialist. From fabric to accessories and seams, including markings and packaging - they fake it perfectly!
The only option is to save some data and somehow identify the buyer who bought this product. But this applies to single things, with a circulation of 1-3-5 things for the whole world. What if it's a mass product?

I think people who buy the fake ones do not really mind that. My wife for example ends up buying high quality fake brand stuff time to time, but also real ones as well. I asked her what's the difference, why not pick all fake ones or all real ones and just go one that one this? And she said it is based on the product.

Like let's say you are buying a bag for the summer to take to the beach, that's something you will use maybe 10 times a year at max, get a fake one, but you are buying a shirt to go with the jean, hence you will wear a lot? Go with the real one. So blockchain or not, people who will pick the fake ones will always go for the fake ones, and blockchain wouldn't stop that.

This is another argument in favor of the fact that this mechanism will definitely not work for the mass market! Consumer psychology!
By the way, there may still be an option when people will buy a fake, really thinking that this is the original! I've already heard stories about fake Louis Vuitton stores and similar expensive brands! As I said - the only option is to mark each unit with a unique identifier, and link it to the data of the owner who buys it, to compare and limit the sale of counterfeit products, by checking, for example through a mobile application, whether an official copy of the product with such a unique number is sold or not ? Or was it produced at all, is there such a product identifier in the database

[Theones]

This is another argument in favor of the fact that this mechanism will definitely not work for the mass market! Consumer psychology!
By the way, there may still be an option when people will buy a fake, really thinking that this is the original! I've already heard stories about fake Louis Vuitton stores and similar expensive brands! As I said - the only option is to mark each unit with a unique identifier, and link it to the data of the owner who buys it, to compare and limit the sale of counterfeit products, by checking, for example through a mobile application, whether an official copy of the product with such a unique number is sold or not ? Or was it produced at all, is there such a product identifier in the database

Fashion is glamor and glamor is all the glitter.
If you get attracted to something it is fashion and glamor and they have to show off they are on the top of everyone.

[DrBeer]

This is another argument in favor of the fact that this mechanism will definitely not work for the mass market! Consumer psychology!
By the way, there may still be an option when people will buy a fake, really thinking that this is the original! I've already heard stories about fake Louis Vuitton stores and similar expensive brands! As I said - the only option is to mark each unit with a unique identifier, and link it to the data of the owner who buys it, to compare and limit the sale of counterfeit products, by checking, for example through a mobile application, whether an official copy of the product with such a unique number is sold or not ? Or was it produced at all, is there such a product identifier in the database

Fashion is glamor and glamor is all the glitter.
If you get attracted to something it is fashion and glamor and they have to show off they are on the top of everyone.

Yes, I know perfectly well what kind of consumer segment this is This is a battlefield where they are measured not by strength and skill, but by the cost of trinkets put on you I know one madam, the wife of a very wealthy Ukrainian ... well, let there be politics, so here it is constantly buys all collections of the brand ... let it be AAAA, which fall into Ukraine or Europe (of course, within its capabilities). At first I thought she was just a fan of this fashion designer. But the reality turned out to be more prosaic - she just argued with her friend (wife of no less wealthy) that her friend would never be able to buy this brand for herself ))
At the same time, I know a case when a person flew to Ukraine from Japan for some model of sneakers to buy it, since in Japan this brand was instantly sold out
Amazing market! Now they will also be given crypto tokens so that they can be measured by tokens

[Kelvinid]

It is just about to say that blockchain technology doesn't just evolve in the cryptocurrency alone but it is somehow valuable and helpful in other areas as even shipping companies are already adapting to this.

With this integration, we come to think that it takes time for people to understand how it works and the time has come it was then appreciated and it works great. Fashion industry is huge which means that this could give a huge impact on blockchain and even encourgae others to try using this application.

[carlfebz2]

It is just about to say that blockchain technology doesn't just evolve in the cryptocurrency alone but it is somehow valuable and helpful in other areas as even shipping companies are already adapting to this.

With this integration, we come to think that it takes time for people to understand how it works and the time has come it was then appreciated and it works great. Fashion industry is huge which means that this could give a huge impact on blockchain and even encourgae others to try using this application.

Huge impact or not but its better rather than have nothing right? We do really need recognition and adoption which this crypto space is really going or heading even though there's soo much negative inputs and
impressions around not only came from the government but also in other people as well where they do have that bad views and impressions towards blockchain technology but sooner or later where they able to see such utility and relevance not only on easing up overall processing and efforts of a certain industry but rather making it more transparent which i couldnt really say that it would really be bad on any aspect.
They should see that advantage and possible relevance of its existence even though it might not getting much as of this moment but sooner or later they will.