I think, by capitalizing on the name "DOGE", they are trying to take advantage of this. It's also not clear why anyone would want to move their DOGE to Dogechain.
As they can easily do things like buy assets or pay for services with their DOGE directly in Dogecoin itself. Probably, most of the tokens allocated to this project are allocated to the team behind it.
In my opinion, this is just another project capitalizing the name of doge.
I don't think this platform will survive long. I am thinking that the owners can easily dump this in the market and be gone.
I will be more comfortable investing the old meme coin, doge rather than its copycats.
But at the end of the day, it is on the user's choice where he will inject his money into.
As long as he knows the risks and know when to exit before the project crumbles down.
We will see after a year if this DC will survive and provide more use case in the crypto market or they will slowly die down its trading market.