Investors and traders are riding those things and not just CZ knows and understands this thing. But on this market, when there seems to be a genius idea, they're using it for them to use so that more investors and traders would come by to their projects.
Of course they will do that. I mean d'uh, CZ owns a crypto casin... I mean crypto exchange d'uh. Traders, hypers are his bread and butter. The more hype people generate, the more they trade. The more they trade, no matter if they make or lose money, CZ will be making money in anyway.
I don't even think CZ gives a shit about crypto or fully understands it. This is the man who tried to rewind the bitcoin blockchain. All he wants is the commissions.