People don't want Bitcoin. Steam, the largest online shop for PC games had Bitcoin payments, barely anyone used it, and they removed this option when it started creating problems when network fees got as high as $50. For Bitcoin to have any chance to get adopted, three things must happen - the price must stabilize, the regulators must greenlight it, Lightning Network must be officially released and adopted.
Lightning network will solve the payment issues most persons encountered when making payments. Until this issue is resolved most digital platforms will be hesitant to adopt it. Now this is why so there have been rumors that Twitter might or should in corporate Lightning network for it's payment.
