Disregarding the fact that Google is showing sponsored ads by these ETF's I find it surprising
actually that these companies would need to have adverts on Google in the first place.
Particularly in the case of Fidelity and Grayscale I find bizzare that they need this exposure, surely
their client base already know about their products including their new Bitcoin ETF?
I am also wondering if the likes of these two behemoths of the investing world need to
attract "small casual investors" who might use Google to search a Bitcoin ETF?
It might be their target is very different with this ads. I mean it could be young investors, and that's they they go and uses Google Ads for promotion. As the saying goes, the more the better, so they are trying to compete with the new generation, and most likely this is their target audience to fill the gaps.
Maybe they have polls before and see that they need to close the gaps with this age brackets.
So this is the simplest way but effect form of ads, by utilizing Google to it's best form.
Interesting idea, so they are possibly trying to net as many younger investors who are
looking to get into Bitcoin investing but I would have imagined the younger investor
would be more interested in going the direct route and owning Bitcoin directly. Of course
there will be those who will want an ETF.
Disregarding the fact that Google is showing sponsored ads by these ETF's I find it surprising
actually that these companies would need to have adverts on Google in the first place.
Particularly in the case of Fidelity and Grayscale I find bizzare that they need this exposure, surely
their client base already know about their products including their new Bitcoin ETF?
The ETF market is very competitive with eleven asset management firms and more still coming scrabbling market share. These firms need more exposure to different platforms to attract investors. Even if Fidelity and Grayscale have a massive clientele, they still need more customers. Google is one of the best platforms to advertise because of its large viewership.
Another benefit of using Google is that it is an effective personalized advertisement platform. These firms can easily reach out to Google users who have an interest in the ETF.
but in the case of Fidelity Investments who are the 3rd largest asset managers in
the world, its strange to me that they want/need some of that market
