these luxury brands making profit off ego of the rich I think this is the entire business scheme of a luxury brands thats why they always become final destination for the rich people's money where they don't think about buying basic food anymore since they can just buy as much as they want but also to feed their ego through buying luxurious goods.
its pretty promising business but only very few brands could pull it off, as a proof so many of these luxurious brands owner become the richest, meaning they are making some serious money here almost as good as those developing technology.
like as you said investing in it will be a really good option as well for an investment.
as far as I know, the value of these luxury brands are always increasing as the days goes because people instantly consider whatever these brands are releasing as antique probably because limited stock that deliberately being set by the brand to make it somehow looks rare in the eyes of people.
Yes, in the end, when we already have a lot of money, we will definitely buy what we have not bought such as luxury goods, it will give satisfaction to the ego that is greedy for this world, feeling great for using luxury goods, whether watches, cars, bags and others that are categorized as something that can only be purchased by those who have money.
This is indeed quite interesting from a business scale, because it is indeed an attraction, especially with a small supply of goods, of course being rare will increase the price of these goods, and the rich scramble to collect them as an investment asset and a luxurious lifestyle, but who created this? Yes, the brand owner itself by capitalizing on the human ego who wants to look luxurious, even though speaking of function it is the same as a simple bag or car or watch.
I also believe this luxury item is indeed good for investment, but not for those of us who do not have much financial access to get that, I think to be able to invest in luxury items like that I need to earn 100 times what I spend on my life needs, then I can think of having something that is not so important like that in life utility, speaking of investment is much better bitcoin in my opinion, because bitcoin ownership is not taxed. LOL