Crypto Marketing Review

[Flamee]

Yo, BTT!

Look, I’m obsessed with how crypto projects makes their hype. So here’s the deal: I’m tearing into their marketing moves—Twitter spam, airdrops, whatever. No ads, no “me me me” crap, just eyeballing what works or flops.

Like, Token X threw 10 influencers at Twitter—15k followers fast, but they all bailed. Lame. I’d hit Reddit instead.
What you think? Yell at me, agree, whatever—I’m posting more soon.
Sounds good?  


P.S. No promo, just a dude with opinions.

[Flamee]

EEZY Coin

Disclaimer: Not financial advice— DYOR.
EEZY Coin’s been dead silent since late 2022, their site is a blank slate, no pulse since presale.

EEZY Coin dropped on TRON in 2022 with a wild hook: “EEZY Battles”—tournaments where every player scores something, no losers. Plus, they stacked on AI trading bots via EEZY Trader, an NFT marketplace, and a shopping gimmick. Presale ran March 18–April 30 at $0.50 per token, listed on CoinXplus at $0.60 aiming for a $2M soft cap. Big swing, but by 2025? Nada.

Start.
Launched EEZY Trader beta in December 2021—AI bots, Binance API, 500 testers onboard. Then, bam—400+ press releases hit sites like MarketWatch (March 22, 2022, “EEZY Coin Pre-Sale Live”) and Digital Journal. Socials (X @EezyCoin, Telegram @eezycoingroup) fired up a whitelist lottery: 500 winners got lifetime app access ($149 value, $74.5k total giveaway), others a year free. Early buzz hit 1k+ Telegram joins, but momentum crashed post-presale.

Hook.
“EEZY Battles” was their goldmine pitch—no-loser tournaments. In 2022’s NFT-game craze, this could’ve pulled 1k players in a beta, racked 5k YouTube views, and sparked 200+ X mentions at 10–20% engagement (think 50–100 retweets).
Where the cash went.
Hard numbers are MIA, but here’s the breakdown:
Press blitz: $12k–$18k. MarketWatch posts cost $1.5k–$2k each (3–5 placements), rest via PR Newswire’s $5k–$10k bundles for 400+ sites.
Social hustle: $5k–$12k. 4 months of X/Telegram posts at $1.5k–$3k/month (junior SMM rates).
Lottery bait: $12k–$15k. 500 app passes at $149 each ($74.5k value), $2k–$3k for site coding.
Listing & audit: $8k–$15k. CoinXplus listing (~$10k), Freshcoins audit ($2k–$5k).
Total: $37k–$60k. Small fry budget, big dreams.

Budget.
Wins: Press snagged 200–600 presale wallets (assuming 1–3% conversion from 20k–60k site hits). Battles teased a 1k+ user spike if launched. Referral deal (20% cut, 10-level payouts) could’ve netted 500–1k sign-ups with push.
Losses: No battles, no NFT sales, X followers stalled at ~800, Telegram at 1.2k. Presale likely raised $50k–$100k—way under the $2M goal (5% success). $37k–$60k burned on hype, zero retention. A 2-week buzz, then dust.

Execution choked. Battles never materialized—likely no dev budget ($20k–$30k needed for a basic game). Socials went dark by June 2022; no posts, no engagement. Referral system flopped without influencers or ads ($5k could’ve sparked it). Team either ran dry (post-presale cashout?) or lost steam. In 2022, crypto thrived on noise—EEZY went silent.

Could Battles have hit 2k players with a beta push? Would $10k in X ads saved the referral play? Throw your guess in the comments.

Two cents.
In 2022, they could’ve:
$6k for a 100-player beta, $1k YouTube ads—5k views, 1.5k sign-ups at $4/lead.
$2.5k/month for an SMM pro—daily X threads, 5k followers in 3 months ($0.50/follower).
$1k (back 2022. Now its around 3-5k) to @CryptoWendyO (30k followers).

Takeaway.
EEZY Coin’s $37k–$60k bought a semi loud start but no finish line. For that cash, they could’ve run an influencer shill and built trust, grown to 10k users, and kept the site alive.

 What’s your read on their concept?

[Flamee]

CrowdSwap

Heads up, this is not financial advice DYOR.
CrowdSwap’s still out there (crowdswap.org), but it’s basically on life support. Not trying to hype anything—just laying out what went down. What made it cool? How did it tank? Let’s jump in.

What was it? They popped up in 2021 on TRON, trying to make DeFi simple. Picture cross-chain trades, AI bots, staking, and yield farming—crammed into one DEX. Their token CROWD launched at $0.02 in October 2021, floated around $0.03, and now? March 2025, it’s $0.002801 with zero volume (CoinMarketCap). Tough break.

Start.
Swap your stuff across blockchains, no fuss—a big deal in that 2021 DeFi hype.
Crypto Exchange Widgets, Payment Widgets—snag more businesses. Solid angle.
They wanted token holders to run the show and share profits—maybe $210k monthly if volume hit $1M a day. Could’ve lured 5k–10k folks. That never happened.
What they tried marketing-wise.

400+ releases on MarketWatch, Cointelegraph, etc.—like their Polygon launch on Feb 15, 2022. They spent around $12k–$18k, got maybe 1k–5k views.
Gave out 1M CROWD tokens in Jan 2022 for Twitter/Telegram tasks. Cost them $20k–$25k, landed 1k–2k sign-ups.
Their X (@CrowdSwap_App) had giveaways (1k CROWD prizes), contests. Facebook died at 50 likes. They likely spent $5k–$10k over two years.
MoneyFoxx (June 2023), xx Network for Crowd Sales. That ate up $10k–$20k, aimed to get 5k–10k eyeballs.
Blogs, how-tos, a HackerNoon CEO chat ($2k–$5k). Educated some folks, but didn’t sell.
 $40k–$80k. Lots of noise, little traction.

Crash.
DAO, widgets, Crowd Sales—none of it really shipped. People bailed.
X posts got 5–20 likes, Telegram died by 2023. Went from ~1k followers to ghost town.
By January 2025, no trading volume. Nobody buying, nobody selling.
They tossed $12k–$18k on press but ignored real user engagement. Airdrops brought sign-ups, not active traders.
Uniswap, PancakeSwap had deeper pools, bigger hype.

Fix.
With $50k, here’s the plan:

“Bring a friend, grab 50 CROWD.”

$10k (2k invites at $5 each).
Estimated 2k–3k users. CPL: $3.33–$5.
Crypto Viral—$2k setup, $8k rewards.
10 mid-range creators (~50k fans) show actual swaps.

Cost- $15k ($1.5k each).
Gains- 1.5k–2k users. CPL: $7.50–$10.
Agency- $3k to manage, $12k for payments.
Ads- Target “DeFi swaps” on Twitter/Google at $5k/month.

Fin.
Referrals + ads bring real traders.
$5.88–$8.62 beats their old $10–$25 average.
Videos show the product in action, not just talk.
Partner networks bring their own fans, cheaper than reinventing the wheel.

CrowdSwap had the right ideas—cross-chain convenience, B2B widgets, DAO hype—but they stumbled on half-baked execution and near-dead marketing. $40k–$80k went up in smoke, netting them only 1k–2k ghost users. With $50k spent correctly, they might’ve snagged 5k–8k real folks. Could B2B widgets have saved them with a proper push? Let me know what you think.

[Odusko]

You are speaking about crypto spam but you are spamming the Forum in the same manner, have you not read the forum rules that State that members should avoid making multiple comments on a role, why then are you acting like you do not have the right information or that you are deliberately abusing that rules, anyways it good that you already included the disclaimer on you comments that you are not making financial advice so yeah you are free to hype the shitcoin that brought you here but do that most acceptably.

[Flamee]

Hey mate,  I get the spam vibe you’re picking up, but let’s clear it up.

You are speaking about crypto spam but you are spamming the Forum in the same manner,

I’m not "spamming the forum" - these are updates in my own thread, spaced out (6 hours, then a day+), breaking down marketing moves, not shilling coins.

have you not read the forum rules that State that members should avoid making multiple comments on a role, why then are you acting like you do not have the right information or that you are deliberately abusing that rules,

Rule 32 says no multiple posts in a row unless it’s the thread starter adding value - pleash, check my posts, they’re not "bump". Im really trying to bring value. Rule 1?

anyways it good that you already included the disclaimer on you comments that you are not making financial advice so yeah you are free to hype the shitcoin that brought you here but do that most acceptably.

As for "hyping shitcoins," lol — I’m ripping apart what flopped, not pumping anything. These projects 100% dead already. There is no chance to buy em anyway The disclaimer’s there so no one mistakes it for a sales pitch.

If you’ve got a specific rule I’m bending, hit me with it - I’ve read ‘em, and I’m sticking to ‘em. Appreciated in advance.

#no_toxicity 

[CroverNo01]

You are speaking about crypto spam but you are spamming the Forum in the same manner, have you not read the forum rules that State that members should avoid making multiple comments on a role, why then are you acting like you do not have the right information or that you are deliberately abusing that rules, anyways it good that you already included the disclaimer on you comments that you are not making financial advice so yeah you are free to hype the shitcoin that brought you here but do that most acceptably.

We read and understand the trends. Crypto spams is now easy and seen everywhere in the forum, who wouldn't bring up something imperative inother to cause traffic in the forum? I no longer take most of these trends that have to do with crypto projects because adverts is now seen on our daily trends, often I get sick and tired of them but we have no option other than go through them. Hype is now the order of the day, everyone now have a target to achieve in the marker and striving harder to accomplish the ultimate objectives.

[Flamee]

We read and understand the trends. Crypto spams is now easy and seen everywhere in the forum, who wouldn't bring up something imperative inother to cause traffic in the forum? I no longer take most of these trends that have to do with crypto projects because adverts is now seen on our daily trends, often I get sick and tired of them but we have no option other than go through them. Hype is now the order of the day, everyone now have a target to achieve in the marker and striving harder to accomplish the ultimate objectives.

Spam these days is basically an art  It’s not about audience quality anymore-just volume and brand awareness. If you actually want real engagement, you need a big offer, usually a massive airdrop. It’s a straight yes-or-no deal. Spam won’t go away—once it’s automated, it’s unstoppable.

BTW, in my next post, I’ll show a project that used only spam to grow. Some tactics worked, some didn’t, but it’s worth a look.

[Bushdark]

You are speaking about crypto spam but you are spamming the Forum in the same manner, have you not read the forum rules that State that members should avoid making multiple comments on a role, why then are you acting like you do not have the right information or that you are deliberately abusing that rules, anyways it good that you already included the disclaimer on you comments that you are not making financial advice so yeah you are free to hype the shitcoin that brought you here but do that most acceptably.

We read and understand the trends. Crypto spams is now easy and seen everywhere in the forum, who wouldn't bring up something imperative inother to cause traffic in the forum? I no longer take most of these trends that have to do with crypto projects because adverts is now seen on our daily trends, often I get sick and tired of them but we have no option other than go through them. Hype is now the order of the day, everyone now have a target to achieve in the marker and striving harder to accomplish the ultimate objectives.

Hype is what is making a change in the market which is why we have been seeing so many useless projects getting known, making more investors to jump on it and immediately before the blinking of the eye, they'll vanish why investors keep complaining of losing their capital to scam coins. The hype is what is making many of these scam coins to get notice why investors thinking it's a good opportunity to make money from the crypto market. This will never stop because it looks like it's the backbone of the crypto market for altcoins projects to survive.

[pooya87]

Spam these days is basically an art  It’s not about audience quality anymore-just volume and brand awareness. If you actually want real engagement, you need a big offer, usually a massive airdrop. It’s a straight yes-or-no deal. Spam won’t go away—once it’s automated, it’s unstoppable.

Meh. I think the biggest strategy that has always worked and will continue to work (compared to everything else) is to have a good pumping team with good amount of money to waste when trying to pump a shitcoin. Otherwise spamming will not attract investors who would bring in any money. But when the pumping team is injecting money into the shitcoin, the day traders will see it and catch the ride.

[Flamee]

I'm trying to mainly focus on the project’s early phase: when it launches, does a pre-sale, and then moves to a public sale. During pre-sale, you don’t need many methods—just hype. You can create hype in two ways: either someone trusted talks about you, or you get a ton of mentions (ex. boosted by an airdrop).

Even if a project sells out in pre-sale and public sale, it can still fail for many reasons. But it’s easier to figure out why a token didn’t sell well during pre-sale or early public sale. That’s what I’m studying—trying to build a knowledge base around these issues yk

[Odusko]

I'm trying to mainly focus on the project’s early phase: when it launches, does a pre-sale, and then moves to a public sale. During pre-sale, you don’t need many methods—just hype. You can create hype in two ways: either someone trusted talks about you, or you get a ton of mentions (ex. boosted by an airdrop).

Even if a project sells out in pre-sale and public sale, it can still fail for many reasons. But it’s easier to figure out why a token didn’t sell well during pre-sale or early public sale. That’s what I’m studying—trying to build a knowledge base around these issues yk

If you have such a target for new projects and pre-sales projects I can tell you that you will be on your way to achieving what and that which you seek for, that is if you are pro research and analyst of projects, the fact is that it is an more profitable to risk your funds on pre-sales projects than it is to risks on already listed and existing projects, cryptocurrency has thought me a lot of lessons and one of such is to focus on new projects more than I focus on already established coins because volatilities are easier maintain when the coins have not been exposed to external factors such as multiple exchange listings.

[Flamee]

Disclaimer: This case study isn’t investment advice; DYOR. Gambling is risky and should be avoided.

Unlike other crypto projects from 2021, Ridotto has survived and, as of March 23, 2025, continues to thrive at a decent pace. I’ve been casually following it since 2022, when it launched, partly because I crossed paths with it indirectly. It’s a gambling platform with a crypto twist, and while it’s not groundbreaking, it’s still active and growing—unlike some of its peers that crashed and burned.

Start.
Ridotto.io is a decentralized gambling platform (GambleFi) launched in 2021. It’s a classic setup for this niche: 
Services: Play lotteries, slots, and table games; create your own games; earn by providing liquidity (the “Become the House” feature). 

$RDT started as a utility token for betting and platform use but later picked up some governance functions. I won’t dive deep into that—it’s not the point here.

On March 23, 2025, $RDT sits at $0.006454 with a $2 million market cap (CoinMarketCap). Not stellar, but it’s alive.

Hook.
Ridotto’s marketing isn’t wildly unique—gambling projects tend to follow the same playbook: social media, influencers, and hype. What sets them apart is their execution: a mass-scale approach targeting influencers rather than reinventing the wheel. Here’s how they did it:

X (@ridotto_io): Heavy activity—5–7 posts weekly. They pushed announcements (e.g., “Scratch & Win” with $10K prizes, March 13, 2025) and voting calls for $RDT on CoinMarketCap (X). 
Reddit: Early posts on r/CryptoMoon (2021) and their own r/ridotto_io focused on partnerships and token launches. Not spammy, just consistent.
Influencers:  They targeted “rich” influencers—accounts flaunting wealth and luxury on X and YouTube. Think flashy cars, big bets, and crypto hype. 

Lowball offers to these influencers, banking on their reach. This mirrors Stake-com’s playbook, a pioneer in this style (I might dissect them someday). They found over 100 accounts—some built just for gambling promos—and got them to push Ridotto. 

X micro-influencers (200–10K followers) and niche YouTube gambling channels (up to 3k).

 A $30K airdrop in 2024. Why $30K? It’s the sweet spot—big enough to grab attention, small enough to look legit. More than that doesn’t scale users; less feels cheap. 
Live Kick and X streams with free bets (e.g., March 19, 2025) kept the buzz going.
Four reviews, averaging 4 stars (Trustpilot). Standard for crypto projects—buy a few to look good without seeming fake. It’s not groundbreaking, just expected.

Spam.
A Platform Hunt, Not a User Hunt
What They Did? Instead of spamming players, they spammed platforms—X accounts and YouTube channels—to secure ad spots. 
How Much? Moderate volume, targeting hundreds of accounts with offers. Not aggressive flooding, but persistent outreach. 
Who Did It?: Likely in-house—no evidence of outsourced bot farms. 

They landed 100+ long term placements, which isn’t bad for a niche project.

Outreach.
Ridotto’s standout move wasn’t their services—it was their hustle to lock down ad space. They didn’t spam players; they spammed influencers and channels, offering cheap deals to “rich lifestyle” accounts. It’s not new—Stake-com mastered this—but Ridotto scaled it efficiently for a smaller budget.
Gambling thrives on ref-share (revenue from first deposits), and influencers know this. A 50–100% cut from a high-roller’s first deposit is gold.
Micro-influencers are cheap and crypto-gambling tolerant.


Fail.
They targeted both crypto fans and gamblers, muddling their message. 
Why? Crypto users want utility; gamblers want thrills. Mixing them confused both.

They haggled prices down (e.g., 30% cuts), losing deals. 
Why? Big projects like Stake pay full price—Ridotto’s stinginess cost them visibility.

 Token price tanked from $1.57 (2021) to $0.006 (2025). 
Why? They didn’t plow profits back into marketing, letting competitors outpace them.

Price Trend (Simplified):

2021: $1.57 (Launch Hype)
2023: $0.10 (Market Dip)
2025: $0.006 (Stagnation)

Ridotto’s mass outreach was smart but lacked the budget.
25% staking, 15% token sale/ecosystem, 10% marketing. 

Issue: No burn mechanism—supply pressure keeps prices low.

Ridotto tried to teach gamblers crypto and sell crypto users gambling. It’s a tough sell—two audiences, two mindsets. They should’ve picked one: 
Crypto Focus: Push $RDT as a DeFi gem. 

Fix.
Pitch high-rollers on “Become the House.”
Instead, they split efforts and diluted impact. Haggling with influencers didn’t help—gambling projects earn big, but Ridotto skimped on reinvestment. Stake pays full price Ridotto bargained and lost momentum.

Fin.
Ridotto’s spam-for-platforms tactic is an art worth stealing—target ad space, not users. But don’t cheap out. Gambling projects need to splash cash to compete. If you find 100 micro-influencers, pay what they ask—especially with ref-share potential.
Should they double down on crypto or gambling fans?

P.S. Gambling = evil. IMHO

[Flamee]

If you have such a target for new projects and pre-sales projects I can tell you that you will be on your way to achieving what and that which you seek for, that is if you are pro research and analyst of projects, the fact is that it is an more profitable to risk your funds on pre-sales projects than it is to risks on already listed and existing projects, cryptocurrency has thought me a lot of lessons and one of such is to focus on new projects more than I focus on already established coins because volatilities are easier maintain when the coins have not been exposed to external factors such as multiple exchange listings.

I get the point, but I’m not an investment expert and not really into gambling I just prefer to lower risks wherever I can, especially if there are tools to do that. And if those tools exist — I try to use them.

With most projects staying anonymous or just not being open enough, I think reversive analysis of marketing is one of the few ways to understand what’s going on. That’s why I do these. Just a small hobby, but I hope it helps others too — to better understand crypto marketing and build their own tools for analyzing it.

Marketing can say a lot about a project — same way food says a lot about a person.

[passwordnow]

Just a small hobby, but I hope it helps others too — to better understand crypto marketing and build their own tools for analyzing it.

So, you don't get anything in return from these specific projects that you've mentioned?

There were some case studies about how marketing is important to these projects. Like the example below and the methods/strategies that they have to use or follow.



Most of them ends up telling us that it's all about content and paid advertising. So, those influencers are very effective to them if they have thousands of followers and so as forum posting like what you're doing from bitcointalk, to reddit crypto communities and other forums too.

[Flamee]

So, you don't get anything in return from these specific projects that you've mentioned?
There were some case studies about how marketing is important to these projects. Like the example below and the methods/strategies that they have to use or follow.
Most of them ends up telling us that it's all about content and paid advertising. So, those influencers are very effective to them if they have thousands of followers and so as forum posting like what you're doing from bitcointalk, to reddit crypto communities and other forums too.

I’ve already said this several times — I don’t earn anything from these projects. In fact, most of them are dead. Some of them you literally can’t even invest in anymore, and for others — there’s just no point. None of them are wildly successful. That’s exactly what I’ve been saying from the start. If you actually read my posts carefully, you’d understand it’s better not to invest in them. And again — I get nothing from this. This is like the fourth time I’m repeating it 

Now, regarding that screenshot — I completely disagree with what’s being said there. Maybe I’ll dig deeper and read more, but at first glance it looks like a completely unworkable approach. It assumes you can just pick one of 14 “strategies” to drive traffic. Haha, yeah, good luck with that 

Like… how exactly are you going to use an “email marketing company”? Only for email marketing? That’s not a strategy — that’s just a basic part of any marketing campaign. These aren’t strategies. They’re tactical tools. Period.

Second of all, I’m talking specifically about token sales. Which, in my opinion, is the most crucial phase in promoting any token. Because if your token sale goes well — you just scale the same tools you already used, and then you build a community around the audience that actually bought in. Everything gets easier after that.

Here they say “use email marketing.” Okay, sure — I’d love to see how they plan to use email marketing for a token sale 
 Or SEO, for that matter. It’s nonsense. These are things that help after you already sold your token. Or for long-term retention. But none of these tools will work in isolation. If you try to use them on their own — you get zero results.

As for Secure Listings, White Paper, Paid Ads, etc. — sure, all good stuff. But most of it is useless for token sales. Investing in SEO? Really? Have you ever discovered a token sale through SEO? Ever? Maybe once in theory. But come on...

“Airdrops” — sure, airdrops are cool. But airdrops alone do nothing. You bring users into your community via airdrop — then what? They instantly buy your token? No. You still need to convert them. And that’s the point — these tools are just parts of a funnel.

Here’s how that funnel works:

You launch airdrops.

You push them through influencers.

You create content on your social channels where those airdrop users land.

In parallel: you build a community, launch bounty campaigns, get influencer mentions, run PR with influencer quotes, use referral programs, and yes — you can start SEO, but only if you’re planning long-term (3–6 months).

Your brand name gets indexed after a dozen mentions — big deal. Nobody’s searching your name anyway.

And so on, and so on. I’ve mentioned all of this before.

Email marketing does not work during presale. Let’s go through what works and what doesn’t for presales:

Works:

Social Media Engagement

Influencer Partnerships

Content Marketing

PR

Community (more long-term, but still helpful)

Bounties

Airdrops

Referral programs (if done smartly, like Blast.io)

Doesn’t work:

SEO (completely useless for token sales)

Listings (where are you gonna list during presale? Good luck)

Paid Ads (sure, they work, but conversion is often way worse compared to Shilling or Direct Messaging)


White Paper is underrated. Most people don’t care, they just skim it. But I think it’s a key piece — especially when combined with proper tokenomics. Without that, your WP is meaningless.

Email marketing? Again — where are you getting your list? If you’re scraping or buying lists and spamming, your domain’s going to spam hell instantly. Good luck getting out of there. How man spam do you have on your email? 90% of crypto audience uses twitter/x or telegram for the reason.

Crypto events and conferences? Cool, but only if you’re public and willing to speak. Works, but that’s not scalable for everyone.

The problem is — all of these are "clean" methods. They're not the most effective ones, just the most acceptable ones.

And most of these are Web2 marketing tools. Not Web3. Where are the retro-drops? One of the most powerful tools in Web3. Not even mentioned. Where’s DAO? Not here. But DAO is one of the best ways to build a real community. Where are the AMA sessions? Webinars?  Nothing.

This entire list is from the playbook of someone who spent 10 years promoting e-commerce sites. Not someone who understands Web3. Web 3 marketers don’t have tools. That’s the point. So we build with spam, yes — but smart spam. With context. With references to real community activity. With AI. Shilling, crowd-shilling, DMs.



“14 most effective Web3 marketing strategies” — and not one mention of retrodrops, DAOs, or AMA sessions?

That says it all. This is just rebranded Web2 marketing dressed up for crypto.

[Flamee]

Disclaimer: I'm not your financial advisor—always DYOR. This isn't a shill; we're just digging into what's working and what isn't in Mummy.io’s crypto marketing.

What?

Mummy.io is developing a Play-to-Earn (P2E) MMORPG with Ancient Egyptian aesthetics, powered by Unreal Engine 5. It's got NFTs, a governance token ($MMY), and a world split between factions (Order vs Chaos). As of March 2025, it's pre-launch: token not trading yet, just community and buzz.

What They Actually Did
Social Media:
Mainly X (formerly Twitter) @Mummylabs (9K followers), Discord (~3K members), Telegram (~1.2K members).
Regular posts (3–4 per week), mostly artwork, teasers, and dev updates.
Typical post views range between 500–2K organically (no obvious bot activity).
Likely in-house, minimal external cost.
Decent start but far too low-scale. Needed micro-shilling via influencers on Telegram and X.

Partnerships:
GGEM Launcher, AgoraHub, Polkastarter Gaming, Enjin.
Exclusive lootbox sale via AgoraHub, offering in-game assets for early engagement.
AgoraHub Lootbox generated around 500–1,000 active participants (estimated).
Around $5K–$10K (industry average setup for a lootbox drop).
Good choice of partners; AgoraHub activation was smart but limited. Could’ve scaled bigger.

Content & Reviews:
Medium articles, reviews on GAM3S.GG, PlayToEarn.
Mostly development updates, gameplay mechanics explanations.
Estimated 20–30% organic traffic increase to official site.
Approx. $3K–$5K for content creation and reviews combined.
Medium and niche reviews are basic crypto standards, but video content and guest blogs on bigger platforms (CoinTelegraph, Decrypt) would’ve boosted reach more effectively.

Airdrop:
Single lootbox giveaway through AgoraHub.
500–1,000 users (estimated from engagement data).
Approximately $5K total (tokens + setup).
Too conservative. Should’ve invested ~$15K–$20K into a larger airdrop with multi-step tasks (e.g., social media shares, referrals) for significant growth (10K–15K participants).

Influencers:
Practically zero influencer involvement.
Engaging gaming influencers or crypto YouTubers (like "Crypto Banter" or "NoobMaster") would've added credibility.
Around $10K–$15K for 2–3 influencers (50K–200K followers each).
Critical mistake—no influencers means no significant external validation. Easily fixable.

Reputation:
Confusion due to another sketchy project sharing similar domain references (BeerMoneyForum issue).
What they should’ve done: Proactive PR releases distancing themselves, costing about $3K–$5K.
70–80% reduction in negative mentions, higher community trust.
Ignoring reputation risk is dangerous—critical oversight.

Advertising:
Potential strategy: Targeted Reddit Ads, Google Ads aimed at crypto and gaming communities.
$7K–$10K for 1-month campaign.
~100K impressions, 2K clicks, about 500–1K new sign-ups.
Missed opportunity for easy growth—ads provide predictable results.

What they could do:

Shilling: Micro-blogger campaigns (50–100 small crypto influencers). Cost: $8K–$12K. Result: 5K–10K followers spike.
Influencers: 2–3 mid-size crypto/gaming influencers. Cost: $10K–$15K. Result: 100K–500K video views, 2K–4K new Discord joins.
Enhanced Airdrop: Larger multi-step airdrop. Cost: $15K–$20K. Result: 10K–15K new active community members.

Suggested total spend: $50K–$70K
Projected outcomes: Community growth to 20K–30K members, brand awareness increase of ~250%, significant token sale interest comparable to mid-tier P2E projects.

My Two Cents:
Mummy.io did the bare crypto-marketing basics—social posts, basic partnerships, minimal community engagement tactics—but didn't leverage critical strategies like influencers, aggressive shilling, and strong airdrops. They played it too safe and too quiet. With a moderate budget (~$60K) in targeted crypto-marketing moves, they could've easily moved from "another game" to a hot, anticipated token sale. Next time—think louder, bigger, and clearer. Crypto demands noise, not whispers.

[Flamee]

This is not financial advice. Always DYOR (Do Your Own Research) before investing in cryptocurrencies.
Sup? Today I wanna dive into the marketing strategies of Starcoin — a blockchain platform that tried to stand out in a competitive industry but didn’t nothing expected by owners. Almost. So, what they did? Where they went wrong, and what they could have done better? Here it comes.

What?
Project Name: Starcoin
Starcoin is a Layer 1 (L1) blockchain launched in 2020, featuring an enhanced Proof of Work (PoW) consensus and Move-based smart contracts. The team positioned it as a scalable and secure platform, with updates like FlexiDAG and TurboSTM (Starcoin 2.0 in 2023). Blah-blah-blah.
Main Goals was to grow and engage the community on Discord, Telegram, and X, as stated in a 2022 chat with a marketing agency (@Creativexlions).
As of March 31, 2025, Starcoin’s market cap is just $317,637, token price at $0.0009701, and daily trading volume around $12.45K (CoinGecko). Despite a 54.7% price increase over the last 30 days and 36,537 followers on X, the project remains under the radar. Security issues in March 2024 likely hurt its reputation a lot.

How?
Ambassador Program (Star Dome): Launched in 2022, it attracted 800 applications. Around 80 ambassadors produced more than 2,000 pieces of content, including 1,500 promotional tasks and 60+ videos (2022 Starcoin Year in Review). This boosted organic growth. Quite efficient if you ask me.

Giveaways: The project distributed 33,664,762 STC among nearly 4,000 winners, with a top prize of 3,000 STC. This helped retain and attract users.

Partnerships: Collaborations with Comingchat, ChainX, BFly, and others expanded the ecosystem and brand awareness.

Developer Incentives: In 2022, $200,000 was planned for training, contests, and grants, supporting projects like Starswap and CyberRare.

Metrics: The price peaked at $0.1408 in August 2022 (CoinGecko), possibly tied to.


Why so bad?

In March 2024, vulnerabilities led to frozen funds and halted transactions, undermining trust (Starcoin Blockchain Functionality Restoration Update).
Weak Communication: No data shows how effectively they explained the issues and restoration progress to the community, likely amplifying negativity.
Low Media Activity: No notable publications in major crypto outlets (e.g., Cointelegraph) after 2022, limiting reach.
Lack of Aggressive Advertising: No mention of paid ads or influencer collaborations, unlike competitors such as Binance.

2024 Vulnerabilities: Losing trust in crypto were nearly fatal.

Competition: Were massive! Projects like Ethereum and Aptos (also Move-based) dominate with billion-dollar market caps.

Limited Resources: 10k for marketing? Seriously? This amount of capital and lack of big investments constrained marketing.

No Adaptation to Trends: They didn’t capitalize on the 2022 NFT and DeFi boom.

Could be done...
Uniswap gave away 400 UNI to each user, boos platform adoption  
Carbon Browser used KOL promotion to raise its price by 4060% and gain f@cking 4,000 holders.
Binance APAC brought in 4,600 traders with a 19.78x ROI (Binance APAC Campaign).
Coinbase’s 2022 Super Bowl ad with a bouncing QR code caused a huge stir.Coinbase Super Bowl Ad, take a peek on it.
Dogecoin’s Shiba Inu meme created a powerful community (Dogecoin).
The Economist’s Bitcoin article boosted trust. Bitcoin “Trust Machine”.
Cardano fosters activity through AMAs. Mars4 have bult a massive community with such kind of AMAs.

These instruments could have rebuilt trust after the 2024 setbacks, but em don't.

Few cents
Starcoin showed quite potential with its ambassador program and giveaways, but poor after-marketing, security flaws, and fierce competition throw em seriously back. Collaborations with influencers, targeted ads, and PR for sure will change the outcome. Main ideas? Improve visibility! That was the main point in this race. Drop your thoughts down here

[Flamee]

This is not financial advice. Always DYOR (Do Your Own Research) before investing in cryptocurrencies.

What? Bnka in a Nutshell
Bnka.com is a fintech platform launched in 2021, registered in Lithuania as a virtual asset operator, running ops out of Spain. It’s built for expats and migrants, mostly from Latin America, moving to places like the US, Canada, or the EU. The goal’s to cut the hassle of managing money in a new country—think high transfer fees, bank account headaches, or limited access to services. They offer multi-currency accounts, VISA debit cards, currency exchange, and blockchain-powered transfers with zero fees. It’s pitched as the first platform tailored for this crowd, hitting hard on migrants sending cash home and expats juggling currencies.

Direct crypto competitors:  
Wise: Not pure crypto, but uses blockchain for cheap transfers. Overlaps with Bnka on migrant-focused payments, less so on cards.    
Revolut: Fintech with crypto trading—USDT, BTC, multi-currency accounts. Matches Bnka on cards and transfers.  
Wirex: Crypto wallet with cards, 250+ assets including stablecoins. Targets folks spending crypto like fiat, including migrants.

How?
Currency exchange spreads—roughly 0.5-1% when swapping pesos for dollars. Core revenue since migrants convert often.  
Premium features—urgent transfers or spending analytics, maybe $5-10 a month, like Revolut.  
VISA cards—annual fees of $10-20, plus 1-2% on cash withdrawals, standard fintech stuff.  
Partnerships—referral cuts from relocation agencies or language schools, likely 5-10% per deal.

Rough math, based on Bnext’s 150,000 users and 45M euro monthly transactions, Bnka’s 45,000 users could pull $2-4M a year. Decent for a startup, not earth-shattering.

Blockchain
They lean on blockchain for zero-fee transfers, using stablecoins like USDT on Ethereum or TRON. This slashes costs to nothing compared to banks’ 5-7%, speeds transfers to minutes, and keeps things transparent. No native token, which is smart—no mess like Bnext’s B3X crashing to $0.0002914 after launch hype fizzled, or Abra’s CPRX tanking to zero liquidity.

Marketing
Here’s what they did:  
Socials. Hit Facebook, Instagram, LinkedIn—where expats hang. Dropped 15-20 posts a month, Spanish and English, targeting Mexico, Argentina, Spain. Content was guides (“How to open an account abroad”), promos (“$10 for signing up”), user stories. A LinkedIn post on Women’s Day got 200-300 views . Result: 5,000-10,000 followers in 2024, 10-15% quarterly growth, like Airtm’s 177,800 on X . Conversion to users—3-5%, so 150-500 signups monthly.  

Videos. Made 12 videos in 2024: 6 tutorials, 4 cases , 2 promos. Posted on YouTube, Instagram Reels, TikTok. Each video, 1-2 minutes, pulled 500-2,000 views, totaling 6,000-24,000. Conversion 2-5%, netting 120-1,200 users yearly. Bitso’s videos do 10,000+ views easy (Bitso YouTube).  

PR. Wrote for Fintech Finance, Expat Media, Cointelegraph—1-2 pieces a quarter. The VISA card press release hit 100,000+ readers on Cointelegraph. Site traffic spiked 20-30% per article, 2,000-5,000 visits, with 1-2% converting—20-100 users.  

Influencers. Ran 8 campaigns with micro-influencers (10,000-50,000 followers) on Instagram, YouTube. Reviews and tutorials like “Why Bnka works for migrants”. Each campaign got 1,000-3,000 views, 1-2% conversion, so 80-480 users total.  

Communities. Joined Facebook groups (“Expats in Spain”), InterNations, Meetup. Held 10 webinars (“Taxes for expats”), 50-200 attendees each. Built 5,000-10,000 members, 5-10% conversion—250-1,000 users.  

Partnerships. VISA card deal was huge, added 1,000-5,000 users. Relocation agencies and language schools chipped in 500-2,000 users a quarter.  

Referrals. Offered $10-20 per referred friend, got 500-1,000 referrals a quarter, half active—250-500 users.  

Shilling. Kept it low-key. Dropped soft plugs in Facebook groups, LinkedIn, like “Bnka solves migrant woes”. No bots, no hype. Maybe 100-200 users in a year. Solid move for a no-token fintech, like Bitso skipping the noise. But it’s not viral—could’ve pushed blockchain harder in crypto circles.

Why so bad?
Bnka didn’t tank, but they tripped plenty:  
Socials are meh. 50-200 likes per post is grim. Airtm gets 1,000+, Bitso’s at 127,400 followers. Posts feel like bank memos—zero soul. Needed memes, raw stories, less corporate vibe.  

Videos flopped. 12 clips, 6,000-24,000 views total—laughable next to Bitso’s 100,000+. They’re stiff, not gripping. The Peru case could’ve been a tearjerker, not a slideshow. 2-5% conversion, 120-1,200 users, when 5,000 was doable with better storytelling.  

Influencers too small. 10,000-50,000 followers got 80-480 users across 8 campaigns. A big shot like Edwin Zácipa could’ve pulled 1,000+ per post, but Bnka cheaped out at $500-2,000 a pop.  

Partnerships thin. VISA was a banger, but that’s it. Bitso killed it with Ripple and Circle, stacking millions of users. Bnka missed Expat.com or Stellar deals.  

Web3 ignored. No token’s fine, but they barely hyped blockchain. Reddit posts or X AMAs could’ve snagged 500-1,000 nerds, like Wirex with their WXT token.  

Communities tiny. 5,000-10,000 members vs Airtm’s 46,000 on Discord . Webinars with 50-200 people are okay, but no badges or leaderboards killed the buzz.


Wins
VISA card deal. February 2025 announcement hit 100,000+ readers on Cointelegraph, bagged 1,000-5,000 users. Like Bitso’s São Paulo FC stunt that pushed them to 9.  

Organic growth. 45,000 users without a token is legit. Socials and articles added 2,000-5,000 signups in 2024, outpacing Valiu’s 52,000 before it crashed.  

Zero-fee transfers. Blockchain cuts bank fees from 5-7% to nada, pulling migrants like Wise does.  

Clean rep. No hacks, unlike Abra’s SEC mess. 2FA and clear data policies build trust.

Fixes
Videos need hype   Shoot raw stories—“Family reunites with Bnka”. 2-3 clips a month, aim for 50,000 views a quarter, 7% conversion.  

Bigger influencers. Get Clementina Giraldo, drop $5,000 for 100,000 views, 1,000 users.  

Communities with spice. Add badges, rankings like Airtm. Hit 20,000 members in a year.  

More partnerships. Link with Expat.com, Stellar—10,000-20,000 users yearly, like Airtm’s $15M deal.  

Web3. No token, but post on r/cryptocurrency, do X AMAs. Grab 500-1,000 geeks a quarter.

Few cents
Bnka pulls off a quiet grind without crypto noise, and it works. VISA, organic growth, clean slate—respect. But their socials bore, videos fizzle, and partnerships lack punch. They could’ve matched Bitso’s fire but stayed mid-tier. Shilling’s soft, which fits—no need to fake hype. Amp up videos, influencers, deals, and they’d double users easy. For now, they’re solid, just not loud.