Is it dumb to test video ads on a small niche site?

[NullTerm]

Or can that actually be profitable?

[rodskee]

Or can that actually be profitable?

i doubt if you will see any significant profit but you can probably use some of the data that will be gathered if you do this see how those see it react and how many should be your target audience

if there are signs of interest even within a niche website then you know it’s truly effective

[DediRock]

Not dumb at all — niche sites often convert better since the audience is more targeted. Just keep the ads lightweight and relevant.