Making a profit shouldn't be the only reason why you want to open your own gambling company because if this is the only reason, it just seems as if money is the main target.
Hey my guy, casino is purely for business purposes and all their thinking is to make profit unless the casino is rendering a free gaming services and if casino is for business purposes then I don't see any other reasons for creating a website for it. It is through the profit they payout to gamblers who wins so if they do not think of profit, how will they pay their workers and gamblers who wins?
If you know other way ot things casinos can do to pay their workers and gamblers who wins, you can recommend so they will not think of the profit alone.