I'm surprised Ledger hasn't already gone out of business. Who is still buying their products??
Sadly, most people don't understand the basics of Bitcoin yet, let alone the complexities of self custody. For example, Ledger started pushing the narrative that closed source is better than open source. Fun fact: Bitcoin itself is open source, for good reason.
Even in a forum like this, where people have much more knowledge than average folks, there's still so much confusion and misunderstanding.
People think their coins are in their wallets. No. Bitcoin is only on the blockchain. The wallet holds the keys.
People think the seed phrase is like a password for the app or device. No. Seed words represent numbers (which are converted to binary and used as entropy) for generating keys, including the seed itself, which is a master key.
This is complex stuff. And a shady company like Ledger can thrive in a sea of misunderstanding and misinformation by lying and shoveling out gadgets with meaningless specs. Even here, people argue about specs more than they discuss real world security.
I hate Ledger, but I understand why they're so successful. Watch hardware wallet videos on youtube. 99% of the reviews are about gadgets, not security, and many of the reviewers don't seem to understand the basics of how the devices work beyond PIN codes and maaaybe some barebones basic features.
Companies like Ledger and Tangem target people with less knowledge, and sadly, there's no shortage of them. I don't say that as a kind of elitism though. It's our job to help people better understand this stuff so they can become long term hodlers and do self custody safely.