Casinos promoting on random short videos and reels

[GxSTxV]

Maybe there’s an existing topic about this matter, but not talking about how to join. Basically, the whole thing started when I recently noticed that some casinos like Duel, 1win, and Roobet have their logos showing up on random viral short videos and reels, not even gambling related content, just some funny or news videos.

My question to discuss here is: does anyone know how this type of promotion works? Are these creators getting paid just to place the logo, or is it some kind of affiliate deal?

I don’t see any links or codes on the video, so I’m wondering how the casinos track or reward that kind of exposure ads.

Also, if anyone here knows how to join or is it a direct contact with casinos for this kind of logo placement partnership, I would really appreciate the info.

[retaur]

I assume the casinos reach out to the individuals. Did you notice much about the channels it was being run on? There are a lot of channels that buy videos that have already gone viral to post it on theirs, to provide credit to the original creator, or even give a slight amount of airtime to someone and it's possible this is what's being done..

It's potentially also been an advertising strategy since Google and a few other places started banning cryptocurrency adverts and content so I assume some companies decided to develop several strategies to try to circumvent that.

[mikel_012]

The casino is paying for every video because when people see a Stake logo every day they will think of the casino when they want to gamble.

See how every football game has a lot of ads in the field but no link but they still pay because people will see the name of the casino and remember when they need.

And viral shorts are very addicting so everyone will see them many times

[acroman08]

Just like you, I don't know how it works. The best way to get more info is probably to DM the creators who post the videos, or maybe ask the casinos that are featured in the video.

I don’t see any links or codes on the video, so I’m wondering how the casinos track or reward that kind of exposure ads.

Maybe they have a spreadsheet or something showing the links to the videos the creators made and how much engagement they got.

[Shinpako09]

I believe there's a person or a team managing advertisement for these casinos. So, I think it's paid. You, as a content creator, especially with those thousand followers or more, won't put a logo randomly in your video. They are not doing content for nothing. For sure, there's a deal, like they are paid to include the casino in a certain number of videos. And they will submit the list or link when it's done, and the team under advertisement will check it for sure.

[Ivystar5]

My question to discuss here is: does anyone know how this type of promotion works? Are these creators getting paid just to place the logo, or is it some kind of affiliate deal?

It's a promotion that only works on social influence, it doesn't matter untill it begin to matter just like you seeing them and now wondering why it's there even though the videos have nothing to do with he casino, now you're promoted to search for it or try your way to fing out how it works hence it's same way people who see it regularly will try to have an account in there and gradually they will figure out there way on the casino hence they have gotten a new user just like that and yes they pay for the promotion.

[Joy- maker]

My question to discuss here is: does anyone know how this type of promotion works? Are these creators getting paid just to place the logo, or is it some kind of affiliate deal?

Well I don't really know how it's works, but I believe that someone who really know how it works will comment here, and people who will have good idea on it works are those guys who are into content creating, and as the for creators some of them are being paid by those casinos to place those logos on their videos, while some are on an affiliate deal with those casinos according to the little knowledge I have towards that, because I have friends who do those shits, especially those of them who are into content creating, and there is this my guy who on an affiliate deal with a particular brand, but not casino.

[joniboini]

Not exactly videos/reels, but I do see their logos pop up on my Twitter feed now and then. Have you tried asking on their ANN thread or sending them a DM? I'd imagine their representative on this forum would be willing to answer questions like this. It'd be really odd if they refused to answer. That being said, they probably won't spend money on us if we don't have enough views in the first place, so we need to be popular before we can strike a deal.

[EluguHcman]

My question to discuss here is: does anyone know how this type of promotion works? Are these creators getting paid just to place the logo, or is it some kind of affiliate deal?

I think a related topic had been shared here previously with a video coverage of the guy behind the scene wearing a RollBit face cap and did not really display luring the public to gambling neither did he make it obvious of promoting the casino.

Infact only those who are sensitive and familiar with the casino brand will understand that the essence of the clip implies.

I don’t see any links or codes on the video, so I’m wondering how the casinos track or reward that kind of exposure ads.

And since it is not made obvious to be promoting the casino or that you are not there when the influencer and the casino had the deal, you don't need to bother yourself about how they gets rewarded.

[DubemIfedigbo001]

For every visibility you see to a large fan base is paid for by the casino, the influencer that has that handle cannot put up those badges for free especially in these period where the media is more about marketing than entertainment.

They pay those creating those contents for the visibility and exposure to their diverse audience. You'll notice that those reels have large fellowship and engagements. I don't think those customized reels can be seen in struggling or accounts without a huge fan base

[|MINER|]

Maybe there’s an existing topic about this matter, but not talking about how to join. Basically, the whole thing started when I recently noticed that some casinos like Duel, 1win, and Roobet have their logos showing up on random viral short videos and reels, not even gambling related content, just some funny or news videos.

My question to discuss here is: does anyone know how this type of promotion works? Are these creators getting paid just to place the logo, or is it some kind of affiliate deal?

I don’t see any links or codes on the video, so I’m wondering how the casinos track or reward that kind of exposure ads.

Also, if anyone here knows how to join or is it a direct contact with casinos for this kind of logo placement partnership, I would really appreciate the info.

Yes, of course, these types of silent promotions also work a lot, and that's why casinos invest money behind these promotions. I know that in this case, it is seen that the influencers or accounts whose value is high make private deals and then upload such videos with the small casino name in the corner. However, in this case, it may be that many people do affiliate marketing.
And I've never actually made this kind of video, but I understand that I need to capture the leads of those casino owners on various social media, starting from LinkedIn, and send them offers.

[Rruchi man]

Also, if anyone here knows how to join or is it a direct contact with casinos for this kind of logo placement partnership, I would really appreciate the info.

It will most likely be a deal formed from direct contact with the casino representatives, after which they review your platform to see if, of course, your promotion will be effective based on the audience and engagements that you have.

I feel they should most likely have requirements and will not accept any random creator for this sort of deal.

[Mia Chloe]

Maybe there’s an existing topic about this matter, but not talking about how to join. Basically, the whole thing started when I recently noticed that some casinos like Duel, 1win, and Roobet have their logos showing up on random viral short videos and reels, not even gambling related content, just some funny or news videos.

This particular form of advertisement is not actually new it has been around for quite a very long time and you see most of them make use of viral videos they actually pay those creators a certain amount to promote them. There are even some that towards the end of their video they place a bet on the casino and win.

All these are advertisement tactics to try as much as possible to make that particular casino a subconscious option in the mind of people when they intend to gamble.

[Cointxz]

My question to discuss here is: does anyone know how this type of promotion works? Are these creators getting paid just to place the logo, or is it some kind of affiliate deal?

I don’t see any links or codes on the video, so I’m wondering how the casinos track or reward that kind of exposure ads.

AFAIK this is paid partnership between content creators and the casino. Som casino reach out to content creator and offer a partnership just by including their logo or showing their game apps on their content.

Many influencers in my country show how this offer works since it’s already a problem now in my country the gambling content on influencers.

You can reach out to the casino marketing or the casino itself will contact you for partnership offer.

[passwordnow]

I have also seen the videos and I've seen one with stake as well. There is also no affiliate links attached to those reels and I think that it's either the content creator reached out the casino or it was the casino that reached them out. And they have to pay them for either each video they make or for some specific numbers of videos that the logo is attached to them. That's how marketing works and we might be surprised of how huge the funding for most of the casinos marketing team and they're able to reach that type of advertisement.

[Kelvinid]

My question to discuss here is: does anyone know how this type of promotion works? Are these creators getting paid just to place the logo, or is it some kind of affiliate deal?

I don’t see any links or codes on the video, so I’m wondering how the casinos track or reward that kind of exposure ads.

Also, if anyone here knows how to join or is it a direct contact with casinos for this kind of logo placement partnership, I would really appreciate the info.

We’ve also been wondering why some casino promotions suddenly appear on our posts even though we’re not getting paid for them. I think it is in the communication between the casino and the platform where we see it.

I talked to a few people who promote casinos and asked how they got in. They told me that casino representatives personally reach out to them. They only choose individuals who have a huge number of followers, not by random pick. That is why we keep seeing things like this all the time, as they hire a lot of influencers to promote their platform.

[Ojima-ojo]

They are influencers and the got a signed deal with the casino, the casinos pay them huge amount of money depending on the amount of likes and views the video had on those social media.

You can see that most of those creating those short videos are all popular and well known known names that have tons of followers that can sign up in the casino using their promo code, this is why you always see them sharing their promo codes along the videos.

[Hispo]

To me it sounds like a classic and simple logo advertising deal between the casino and the owner of the social media account. The casino contacts the person and they offer a certain amount of money to them in exchange of advertising their casino on their video, in the form of a simple watermark on the corner of their content. The person behind the account does not even need to make gambling related content or mention the casino on their videos, just show their logo.

I don't know who to contact casinos on this matter, I assume this is one of those partnerships which are offered by casinos to accounts which catch the attention of millions on social media, there is no easy way to contact them and getting them to accept such a partnership of they have not contacted one in advance.

[robelneo]

Maybe there’s an existing topic about this matter, but not talking about how to join. Basically, the whole thing started when I recently noticed that some casinos like Duel, 1win, and Roobet have their logos showing up on random viral short videos and reels, not even gambling related content, just some funny or news videos.

If the casino logo is embedded or watermarked, it's possible the video owner had a contract with the casino. If it's a pop-up, then the ads come from the network where the videos are being posted.
Influencers used to directly promote casinos in their videos, and what you posted is something new—possibly a new way to advertise casinos through reels.
It's an indirect promotion because the logos are embedded
I have not yet seen a reel with the casino logo embedded, perhaps because only a few creators are doing this.

[topbitcoin]

It's a little difficult to ask this question because obviously only they know this kind of condition.
But I think this type of promotion in the videos or reels that are circulating is just a form of watermarking where every video uploaded must use the watermark of the gambling site they are working with.

In my place, especially on social media, there are always many local sites like this, although it is not uncommon for large sites on the forum to also exist, but it is difficult to identify the cooperation carried out and the most likely thing I can think of is that they are paid from the watermark placed in short videos or reels uploaded on social media.