Today most companies, business, individuals etc no don't know much about Bitcoin, their interest is just for profits and making money,
They have no interest on the future of the coin how to keep it decentralised, how to fulfill the real purpose of the coin.
I absolutely get you right and it is just the reality that lot of the Bitcoin users are only focused on the profitability as its also a store of values.
Bitcoin is Decentralized of the truth which on that course of its financial inclusion gives every users the privilege on how to spend or uses their coins as they want.
Of course in the case of storing your Bitcoin with the priority of Keeping security it could be bored when you treat it also as aim to earn profit either in the short or long term. Not all are that security conscious too but also faces the potential threat when ignored.