Pay attention to the the falling knife.
In my first day with btc, I have seen in the past even a bear market with 300 USD (-75% from ATH).
This is why probably the price of today doesn't really impress too much.
If I think about the past days, all the times, bear markets are just SALES. Discounts for all people that collect more bitcoin.
Also this is an interesting message. Bitcoin must be spent to have the "maximum" of their value, even if HODLING is still the key.
Imagine most of early adopters (according a common narrative in the media) have sold during the previous ATH.
Nowadays they can enjoy the btc with a an impressive discount (around 40-45% from ATH)!
At a certain point, average joe will realize advantages of bitcoin