Best way to win in this space is not by following hype, trends and stuff. Is playing it safe and knowing how to take the right risks, because some risks aren’t worth taking at all.
I know many people are interested in new coins because they can make huge profits in a short time. They try to manage the risk by putting in a small amount of money. But when they succeed with the small amount they invested, they become greedy and put in larger amounts to maximize their profits.
Even though they have experienced and seen losses that could be 100%, they still view new coins with a chance of a rug pull as the fastest way to make money.
These kinds of investors aren't true investors because they seek profit in a short period.
I prefer to call them gamblers, since they know it's a high-risk investment in a new project, even when they know it clearly lacks a product or seems like a scheme.
However, there are also clever investors I've personally met who invest in new projects but exit after reaching their target profit. IMO, invest only if the probability-weighted expected value exceeds your hurdle rate after accounting for risk.
It's easy to avoid rug pull projects, just don't invest them especially in shitcoin or in a hype projects.
Stick to Bitcoin if you don't want to invest like a gambler, it's a safe haven.