an not compete with old and biggest exchanges in trading volume as well as available trading pairs and in this high competitive exchange industry, it's really challenging for new exchanges to attract people as their new users. They usually have to do marketing programs that again less likely are better than marketing programs from biggest exchanges. Many disadvantages for new exchanges while with users, they don't have to take high risk by storing their money on new exchanges.
It’s actually a similar pattern that they used like the older exchanges actually use to grow up too. Yes it will be am untrustworthy exchange to so many traders. But I would say there are no many challenges to actually get new customers by trades today because this days all new exchanges can capitalize on is actually to bait all this greedy trades to their exchanges and that’s exactly what almost all the exchanges does this days.
In the past most of the new exchanges start off as decentralized exchanges without asking for KYC or do partial KYC and this is how most exchanges got new customers in the past. Now it’s easier they just need to provide traders with offers like high leverages and low fees and many traders will flock to the exchange