Most people follow the hype and don't do in-depth research about the company's journey so they end up deciding to get involved in investing at the wrong time. I once had a discussion with one of the people who was successful in investing and he said he would not invest just based on asset valuation but rather look at the history of the company's journey with healthy finances and consider the company's profits and growth. To find out the company's background, we need to test several things, such as checking the company's profit and loss, the company's track record and finally checking the legal basis for the company's documents.
This aims to ensure that we have a long-term view of the company because someone who understands investment well will not invest only in the short term but will look at the company's growth in the long term. I agree with not rushing into investing because it takes time to get to know the company so we don't go down the wrong path or follow the hype.
Yes, it is true that it is not good to invest just by looking at the hype but one thing is that there is a problem with excessive analysis. Many people do so much research that they cannot make a decision in the end, meanwhile the opportunity passes and later they say they should have entered earlier.
That is why i think it is enough to understand the basic financial health and business model of the company. Because no one knows the future 100%. Many companies had great past records but later they did badly, and some companies were not so strong in the beginning and later became very big. So research is important but it is not right to sit and wait for perfect information.