Got a discount for paying with Bitcoin. Are merchants waking up?

[Stalker22]

I think it is not just about saving credit card fees anymore.  Some businesses are now looking for other payment options because of how long it takes for card payments to go through and to avoid chargeback fraud.  When you pay with a credit card, the business might wait days or even weeks to actually see that money in their bank account.  And they are always worried about fraudulent chargebacks that can happen months later.  But with Bitcoin (especially over the Lightning Network) or stablecoins, the payment is instant, final, and cannot be reversed.

[abhiseshakana]

I always see discount as marketing and selling tools strategy, merchant who offered discount for payment with bitcoin or stablecoin, they share transaction cost saving and risk with customers, discount words encouraging customers to change payment habits which is for merchant more low cost, faster settlement and has bigger market access as payment efficiency.

From your case, merchat offered 3% discount for payment with bitcoin, can be seen as community based acquisition with long term purpose repeat order, buy more, and recommend their products to the community with consideration their customers mostly technology customer base such as developer, programmer, startup founder, web3 builder and crypto enthusiast. With renewed their positioning as inovatif, global and efficient merchant they create bigger branding effect which bring special marketing value itself.

As businessman, i see crypto as special economic community which is digitally active, relatively high purchasing power than other average internet user and mostly loyal to businesses that support their ecosystem. which accepting bitcoin and stable coin they confirmed serve crypto community. Even crypto market still small now but with expectation to grow large, entering early can provide advantages such as loyality and cheaper customer acquisition cost (business get exposure, publicity, forum discussions and preview without having to advertise). From my own experiences as digital business owner for online course and design service, payment through crypto easier than credit for some country, which mean opening up market which  previously difficult to reach. I see millions of bitcoin and stablecoin users are potential customers with different eceonomic behavior which should get special treatment.