Believe most times is either people that don't know about Bitcoin
Or in it for short term gain are ones that loss interest.
Actually the population of investors that don't have knowledge on Bitcoin is bigger than those who does. The trend now is to put in money and expect profits. They are not interested in knowledge and that's a problem that needs to be tackled.
None of these are Bitcoin
It doesn't use a site nor does it need an exchange and wrong source means you listening to content creators.
Bunch of the content they feed themselves with online is the key reason many fail. Not every luxury owner did it through investment, some are living fake life so you would believe in there nonsense.
Fear about hackers, scammers and fear of losing
Hackers and scammers have been existing way before Bitcoin was created.
Ask long as the crypto market continues to exist and expand, we will always have scammers and victims.