The majority come to the cryptocurrency market wanting fast profit.
That is why they are getting fast losses.
If you told people that having a good profit takes years, many wouldn't even come, it's a wrong mentality, fruit of low quality information from social media.
Social media influencers want the affiliate commissions from their downlines, so they run their campaigns to get people to spend money.
And the majority start in the most difficult of the financial market, the speculation that few have success at, the majority lose.
Wrong time to enter is when the market is bullish, but that happens with many newbies because of FOMO. Then the market crashes and they cannot hold for long, losing the money by selling at a loss. Meanwhile the person who referred you to the exchange has already received their 5%.

One needs to observe the market more than jumping in it when they are new to the market.