today's percentage is about 29.1%, while 5 years ago it's only about 7.8%.
Yes, the anonymity set did grow, which is cool regardless of cause. But an alternative explanation for this uptick is that NU5 was released in May of 2022, coincidentally at the beginning of the 5 year window you're looking at, which included Unified Addresses. With this release many wallets, such as Zashi, started shielding transactions by default.
It may have been that "people don't care about the taint label." But I suspect that a lot of that growth, from 7.8% to 29.1%, can be explained by "most people don't bother changing their wallet's default."
If you look at the percentage of shielded transactions since NU5 and see a continued, consistent increase in percentage after the initial NU5 bump, then that would be indicative of people caring less about tainted coins.