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I think it’s all a set up, and a good one at that. They knew the internet was going to eat this shit up and that they would get way more publicity for a stunt like this and even so much as the CEO taking the stance he did on some rich YouTuber 21 year old, people love it.
What do you guys think?
If this is a set-up, it worked because apparently, Shuffle gained what they want to be gained, and that's popularity and publicity.
If this isn't, what I will just say is that, MONEY WORTH SPENT just like the CEO said in his tweet on X.

I'm not a follower of this stupid internet influencer who's always hungry for fame, but I've seen how horrendous his videos are especially on one livestream where their car crashed and instead of finding for some medical treatment, he decided to make a livestream off of it. Now who's in the right mind to do that? None. Anyway, Doherty's life has been on a downfall ever since, and if I'm not mistaken, he even created his own meme coin just to... maybe rug pull his "supporters and followers" if there are.
Marketing tactic or not, I guess I can say that both benefitted from it.

People love online fights. It's just a bit odd to see the CEO spending money to let this MOFO shut his mount. Usually, we see the opposite, right?
