— Anonymity/privacy: keep sensitive data/info private especially when dealing with your crypto assets in public space. It should be difficult to link your actually identity to the assets.
— Transparency: make sure that transactions and exchange system are publicly transparent. The less transparent, the more cautious you should be.
Haha bro, you know more than these idiots. Datavault sold their shares for more than 1,300 BTC and received those bitcoins off-chain on a centralized exchange that I am sure you and I have never heard of. They were able to sell 400 of them back to the same buyers by sending them back to the same account on the CEX and getting cash, but the remaining bitcoins are now not there.
Datavault failed to recover them, so this news has already been discussed in another thread, but now I was reading your post, and I thought there was no better place than this to back up what you just said.
Since they made the payment off-chain, there is no transparency, and the owner doesn't even hold the keys because the funds sit on centralized exchanges that refuse to give them back now.