That's the right way to sell the fight: there is a retirement announcement and, at the same time, you're mocking someone, so people will get interested in buying and seeing the fight because of that interest.
Jake Paul is a real showman; he knows how to get a fight, and he knows how to sell it. I think people will still buy this fight out of curiosity; they want to know if he is fully recovered from his injury
I think Jack has gathered the best marketing specialists around him, they perform their roles brilliantly and know exactly how to maximize revenue especially when it comes to fights and generating buzz on social media. Other users pick up on it, add tags, and before you know it, anticipation and hype have reached a fever pitch. I try not to react to it, but I’ll be honest: even I find myself getting curious. It draws me in, and in all likelihood, I’ll end up wanting to watch the fight live though I suspect I won’t be able to do so for free.
