The coin will be released in a few weeks once we figure out a proper way to abide by regulation while issuing the crypto-currency.
Do not play the regulator game.
Change the words = save your ass from legal prosecution
"crypto-currency" becomes "electronically issued product coupons"
You sell "products" like any other business. And the coin is the redeemption voucher.
Just like a gift card. Same rules. Keep it simple.
As to us (potiential customers) demostrate in good faith that you
A. Have and hold the good and it is secured by multiple 3rd parties
B. Have and hold the cash or BTC to cover redeemption and it is secured by multiple 3rd parties
C. Publish a very clear redeemption process, with the *option* to settle via epayment 'aka btc'.
D. describe the "product" in very very exact detail
Coming clean and providing name and address of all liable partners. Just like any business, if we know who you are and where you are it establishes trust. And being that you are located in Canada and must conduct business under standardized legal terms is a big PLUS.