Hello Reader,
Will TV commercials, billboard advertising and sponsoring events or racecars raise the value of BTC or LTC?
If you have an another Idea please reply. I am thinking of realising one or more ideas.
To get the price to rise we need a demand.
Let's focus on a long-term, sustainable demand rather than speculative, get-rich-quick one.
You can create a demand by showing people the benefits of using BTC/LTC, but I'm not talking about the "ideological" aspects (decentralised, transparent, trust less etc), these may not be very appealing to the 'average Joe' who is probably happy with using fiat.
Some of the things that can attract new people, from top of my head (I'm sure there's more), are:
- Savings. If enough merchants offer discount when paying BTC, people will soon learn that they could save money simply by using bitcoin. All they need to do is buy bitcoins->pay with them->buy them back straight away. Rinse and repeat.
- Gambling. Every bitcoiner knows about 1% provably fair dice games, there are no such games for fiat afaik. I'm sure plenty of gamblers worldwide would happily switch from the fiat roulette, with house edge of 2.7% (French) and 5.26% (American). Not to mention all the off-putting KYC/AML regulations.
- Earning extra income in BTC. There's plenty of talented, tech-savvy people in 3rd world countries, or countries where (for whatever reasons) you cannot send fiat money to. Bitcoin enables such people to provide various services via internet (coding, web/graphic designing etc).
I'd love to see bitcoin TV/billboard ads, but those will be good for building brand(?) awareness, don't think they will have a noticeable, immediate effect on the price.
Instead of promoting the mere name of 'Bitcoin' and its logo, much more effective imho would be popularising and showing examples of its practical use.