You're sending people the wrong link. That article is talking about social engineering in a security context. He's still socially engineering them but not in the context your talking about.
Can we have the correct link, please?
Again, how do you exactly know, what he is doing? Let's wait until it has shipped to somebody, then we will know for sure what kind of SE he is doing.
I know for sure he isn't using methods like tailgating and getting employees to reveal passwords and information. Even though he was bullshitting on his method, after seeing people SE Apple you start to see what policies they take advantage of.
Lol @ op using a public website to spoof mail.